Marketing Terms
This is the process of dividing a market into distinct groups of buyers.
What is market segmentation?
If a customer is angry, the first thing you should do is this.
What is listen or stay calm?
A short, catchy phrase used in advertising.
What is a slogan?
The symbol or design that identifies a company.
What is a logo?
This idiom means to persuade someone to buy something.
What is “make a pitch”?
This "P" refers to how much a product costs.
What is price?
A polite way to say “That’s not our policy” is...
What is “Let me see what I can do”?
This strategy uses celebrity endorsements.
What is testimonial advertising?
What a customer thinks and feels about a brand.
What is brand perception?
If someone is "on the same page," it means...
What is they agree or understand each other?
A detailed plan that outlines marketing efforts over time.
What is a marketing strategy?
This phrase means to go beyond what the customer expects.
What is “go the extra mile”?
Creating urgency with phrases like "limited time offer" is called...?
What is scarcity marketing?
When customers keep buying the same brand.
What is brand loyalty?
“Think outside the box” means...?
What is to think creatively or differently?
This acronym stands for Strengths, Weaknesses, Opportunities, and Threats.
What is SWOT?
What is a common strategy to handle difficult customers?
What is acknowledge, empathize, and offer a solution?
Showing two competing products side-by-side is known as...?
What is comparative advertising?
A set of colors, fonts, and visuals used to present a company.
What is brand identity?
To contact someone without prior introduction.
What is “cold call”?
This term refers to a product’s unique advantage over competitors.
What is a unique selling proposition?
What should you do if you don’t know the answer to a customer’s question?
What is say you'll find out and get back to them?
This term means targeting emotions to influence buyers.
What is emotional appeal?
Rebuilding a brand's image or message is called...?
What is rebranding?
If a product is “flying off the shelves,” it is...?
What is selling very fast?