Redis Basics
Personas
Industries and customer stories
Use Cases and solutions
SDR Mastery
100

What type of database is Redis?

What is in-memory noSQL key value store 

100

What does ICP stand for?

What is Ideal Customer Profile 

100

Name one Fortune 100 company that uses Redis.

What is Mastercard, Walmart, Home Depot, Dell, Costco, FedEx, ect

100

Redis is often deployed to temporarily store frequently accessed data, improving speed and reducing database load. What is this use case called?

What is caching 

100

What are the two things you need to win a deal? 

Pain and Champion 

200

Redis was originally created by an open-source developer named ________ in 2009.

Who is Salvatore Sanfilippo

200

This role often owns long-term tech vision and needs scalable, reliable architecture.

Who is Architect

200

Which vertical uses Redis for real-time fraud detection?

What is Fintech

200

What does RDI stand for?

What is Redis Data Integration

200

What is the gold standard for upcoming meetings?

What is 5

300

What is Redis Enterprise's guaranteed uptime SLA?

What is 99.999% (Five 9s)

300

This role is focused on improving app performance and reducing latency.

Who is Developer

300

Gaming companies use Redis for this real-time feature across players.

What is leaderboards or matchmaking

300

This Redis deployment pattern allows applications to read from and write to multiple regions at the same time

What is active-active

300

Name one of the active listening tactics 

What is Mirroring, silence and labeling pain 

400

What does "Redis" stand for?

What is REmote DIctionary Server 

400

This persona is focused on reducing costs while enabling long term growth.

What is a principle 

400

In this highly regulated industry, Redis is adopted for caching sensitive user data and enabling session storage in secure applications.

What is Healthcare

400

This Redis use case enables GenAI applications to find the most relevant content by storing and comparing vector embeddings in real time.

What is a vector database

400

Name one of the objection handling tactics 

What is defuse and discover, VARS, or the 3 Fs

500

What converts complex data, such as text or images, into numerical arrays that machine learning algorithms can work with?

What is Vector embeddings

500

This role is responsible for aligning AI initiatives to business outcomes and overseeing GenAI adoption.

Who is a Head of AI, Chief AI Officer, or VP of AI/ML

500

This top U.K. bank adopted Redis to support its digital transformation, including low-latency microservices across its global operations.

What is Barclays

500

Redis supports this AI pattern by storing embeddings for fast vector similarity search.

What is Retrieval-Augmented Generation (RAG)

500

What does PAIN stand for within the M2 criteria? 

What is Pesona, Alignment on RE needs, Identify champion, NBM scheduled