Cash is King
You can now spot a QR-code on this company’s vehicles that unlocks 24 hours of free reading for passengers.
What is SJ
This is what the abbreviation TLDR stands for—a product initiative we hope to launch later this year.
What is Too Long Didn't Read
In spring 2025 this headline-making U.S. trade move drove Omni Ekonomi to three straight all-time traffic highs.
What is Trumps tariffs
This is the name of Omni Mer’s new initiative that is published every Saturday and Sunday.
What is "Nya livet" (the new life)
When Omni unveiled its renewed Tech category— with greater focus and a fresh editorial vision—this acclaimed journalist took over and is now in charge over Tech.
Who is Mikaela Åkerman?
Our most important retention metric that fell to a record-low of 2.9 % in April.
What is churn
This metric grew significantly on Google when we released the new web during past year.
What is SEO
Northvolt, once hailed as a Nordic clean-tech marvel, collapsed in 2025 and Omni Ekonomi published more than this many hundred stories on the bankruptcy.
What is 200
With over 400 articles, this is the man Omni Mer has written about the most in the past 12 months — even more than Vladimir Putin.
Who is Donald Trump
For more than 10 years, the Legacy bench in the CMS served our editors exceptionally well. This year, we said goodbye to it and this new system saw the day of light.
What is Bench Modern?
We signed a partnership with this fast-growing online bank, giving its premium clients an exclusive Omni Ekonomi offer
What is Nordnet
We increased ad density exponetially when we moved the ads on the article page to a specific position this year.
What is after byline
Call them the “comeback kids”: so far in 2025, exactly this number of former Omni Ekonomi editors have returned to the newsroom.
What is 3
This is the editor who wrote the article ‘Is Trump a serious threat to U.S. democracy? Three experts give their answers’ — the most converting Omni Mer article of the spring.
Who is Emma Hedlin
This news event gave Omni Core the highest traffic this year, with almost 9,7 million page views (in one single day).
Whats is the mass shooting in Örebro?
This customer-engagement platform now lets us send in-app messages to both logged-in and anonymous users. Unlocking extreme potential going forward.
What is Braze
This developer has made the highest number of commits (saved code changes) — specifically 7,191.
Who is Jesus
Business jargon keeps expanding—2025 analytics introduced “TACO”, an acronym standing for this four-word jab at a former U.S. president’s negotiating style.
What is Trump Always Chickens Out
By removing this, we saw in our tests that non-members were actually more likely to click the ‘become a member’ button.
What is the teaser lead in the salesposter
This new feature helps readers understand the context and background behind our news stories.
What is "faktarutan" (AI generated fact boxes)
We doubled the inventory in this newly renamed Schibsted ad system
What is Microsoft Ads
In the Product Strategy this term describes how users can choose to explore news stories in detail or just skim, depending on what they care about.
What is progressive disclosure
Tipping readers on “which stocks to buy,” this 2025 piece from Omni Ekonomi’s User Payment team became this springs top conversion champ, bringing in this many new subscribers from one single article.
What is 54
This is how much we have increased the visibility of Mer-articles in top news on average thanks to the ‘optimization project’
What is over 40 percent
This very appreciated Omni format - our most opened news flash every day - got a facelift in the beginning of the year.
What is "Morgonsvepet" (Morning brief)?