Introduction to technopreneurship
What is the primary purpose of telehealth applications in nursing technopreneurship?
What is the primary purpose of telehealth applications in nursing technopreneurship?
A. Replacing in-person care completely
B. Reducing nursing staff
C. Enabling remote care and monitoring
D. Eliminating patient contact
C. Enabling remote care and monitoring
What is the main purpose of a business plan?
A. To hire new employees
B. To outline goals and strategies for achieving them
C. To manage patient care
D. To design a company logo
Correct Answer: B
Rationale: A business plan is primarily a written document that outlines a business's goals and the strategy for achieving them.
Which of the following is an advantage of using personal savings to fund a nursing technopreneurial project?
A. It requires paying high interest to the bank.
B. It limits the nurse’s control over their business decisions.
C. It demonstrates the nurse’s commitment and maintains full control.
D. It guarantees profit with no risk involved.
Correct Answer: C
Rationale: Using personal savings means the nurse retains full control and shows strong commitment, which can attract future investors. There is still risk, but no debt or loss of control.
Which of the following best describes the main purpose of market research in nursing technopreneurship?
A. To create appealing advertisements for the nursing service
B. To gather data about patient needs, competitors, and healthcare trends
C. To hire more nurses for the clinic
D. To determine nurse salaries
Answer: B
Rationale: Market research involves collecting and analyzing information about patient needs, competitors, and trends to design services that are relevant and profitable. It is the evidence-based foundation for decision-making.
Which of the following best describes good customer relations in a nurse-led business?
A. Ignoring patient complaints to avoid conflict
B. Providing the same generic care plan to all patients
C. Collecting feedback and ensuring personalized follow-up care
D. Charging extra fees for patient inquiries
Answer: C
Rationale: Strong customer relations mean providing personalized care, listening to feedback, resolving problems kindly, and building loyalty through trust and attention.
What is the best definition of technopreneurship in nursing?
A. Nurses investing in hospitals and clinics
B. Nurses using technology and entrepreneurship to solve healthcare problems through innovation
C. Nurses providing care without using any technology
D. Nurses managing hospital finances only
Correct Answer: B
Rationale: Technopreneurship in nursing integrates technology and entrepreneurship to address real-world healthcare challenges with innovative solutions.
What section of a business plan explains the problem the business solves and its value proposition?
A. Organization and management
B. Market analysis
C. Business description
D. Funding request
Correct Answer: C
Rationale: The business description provides background information, explains the problem being solved, and outlines the unique value the business offers.
Which funding source involves getting money from trusted individuals such as family and friends?
A. Angel investors
B. Crowdfunding
C. Venture capitalists
D. Family and friends funding
Correct Answer: D
Rationale: Family and friends funding involves borrowing money or receiving investments from trusted relatives and close friends, often with flexible terms and emotional support.
2. What is an example of branding for a nurse-run elderly care service?
A. Sending out appointment reminders via email
B. Designing a warm, caring logo and consistent patient materials
C. Offering discounts for first-time patients
D. Hiring more nurses to expand services
Answer: B
Rationale: Branding includes creating a unique identity such as a recognizable name, logo, colors, and consistent materials that build trust and show professionalism.
A nurse entrepreneur wants to increase loyalty among clients. Which strategy is best?
A. Increase service prices every month
B. Rotate nurses frequently to meet more patients
C. Implement a loyalty program offering discounts for regular visits
D. Limit communication with patients after services
Answer: C
Rationale: Loyalty programs reward repeat clients, encourage referrals, and strengthen trust and satisfaction, all key for sustainable patient relationships.
Which of the following is an example of technopreneurship in nursing?
A. Performing routine patient assessments
B. Using a mobile app to document bedside care
C. Administering medication manually
D. Taking vital signs with a traditional thermometer
Correct Answer: B
Rationale: Developing or using mobile apps for bedside care illustrates how nurses apply technology innovatively—an aspect of technopreneurship.
Who created the Business Model Canvas?
A. Peter Drucker
B. Florence Nightingale
C. Alexander Osterwalder
D. Clayton Christensen
Correct Answer: C
Rationale: The Business Model Canvas was developed by Alexander Osterwalder of Strategyzer to help visualize and document business models.
An example of an angel investor is:
A. A nurse borrowing money from a sibling to buy new equipment
B. A wealthy individual investing personal funds in a promising health app startup
C. A bank providing a loan with interest to a nurse-led clinic
D. Raising money online through a crowdfunding platform
Correct Answer: B
Rationale: Angel investors are typically wealthy individuals who use their own money to invest in early-stage startups they believe in, often offering mentorship as well.
3. Why is online marketing important for a nursing business?
A. It reduces the need for nurses to meet patients
B. It allows nurses to charge higher fees
C. It helps reach more people, educate patients, and build trust
D. It replaces all face-to-face care with virtual care
Answer: C
Rationale: Online marketing broadens reach, educates the community, builds trust through reliable content, and enhances communication — all while complementing (not replacing) in-person care.
Which is an example of positioning in a nursing business?
A. Hiring only nurses with less than 1 year experience
B. Promoting the unique benefit of combining home care with telehealth support
C. Opening clinics in random locations without market research
D. Using the same marketing strategy for all types of patients
Answer: B
Rationale: Positioning highlights what makes a service unique or superior — like integrating home care with telehealth to offer added value and convenience for patients.
Why is technopreneurship important in nursing?
A. It increases paperwork for nurses.
B. It helps nurses avoid using technology.
C. It empowers nurses to lead healthcare innovation and improve patient outcomes.
D. It replaces nurses with robots.
Correct Answer: C
Rationale: Technopreneurship empowers nurses to be innovators, which enhances patient safety, reduces costs, and improves healthcare efficiency.
In nursing, how does using the Business Model Canvas benefit healthcare delivery?
A. It guarantees higher salaries for nurses.
B. It helps visualize, organize, and innovate healthcare services.
C. It replaces the need for patient documentation.
D. It reduces the number of required staff.
Correct Answer: B
Rationale: The BMC helps nurses and healthcare professionals plan, organize, and improve services by providing a structured visual template.
A venture capitalist is more likely to:
A. Give a small donation to a nurse’s online fundraiser
B. Invest a large amount in a high-potential telemedicine startup in exchange for equity
C. Lend money to a nurse at zero interest
D. Gift money to a nurse entrepreneur with no expectation of return
Correct Answer: B
Rationale: Venture capitalists provide significant funding to high-growth potential startups in exchange for ownership stakes and expect high returns.
Which is an example of an effective online marketing activity for a nurse-led wellness clinic?
A. Posting daily pictures of the clinic’s interior design
B. Sharing informative videos on wound care and tips for healthy aging
C. Sending patients unrelated product advertisements
D. Hiring an actor to promote false health claims
Answer: B
Rationale: Content marketing involves sharing educational and relevant content, such as videos or articles, to attract and inform patients, building credibility and engagement.
How does market research reduce business risk for a nurse technopreneur?
A. By relying only on competitor pricing
B. By making decisions based on assumptions
C. By providing data to test ideas before full launch
D. By avoiding community involvement
Answer: C
Rationale: Good market research provides real data to validate ideas, ensuring services are relevant and minimizing costly mistakes.
Which characteristic is NOT essential for a nurse technopreneur?
A. Leadership skills
B. Basic technology literacy
C. Deep understanding of clinical needs
D. Refusal to collaborate with other professionals
orrect Answer: D
Rationale: Collaboration is vital; refusing to work with others contradicts the teamwork needed for successful nursing technopreneurship.
What is a benefit of supporting risk-taking and accepting small failures in corporate entrepreneurship?
A. It guarantees that every idea will succeed immediately
B. It creates fear among staff
C. It allows nurses to learn from mistakes and refine their ideas
D. It eliminates the need for hospital policies
Correct Answer: C
Rationale: Allowing risk-taking and learning from small failures helps teams refine their innovations and improves future solutions.
What is a key benefit of government grants for nurse technopreneurs?
A. They must be paid back with high interest.
B. They do not require repayment and often support innovation.
C. They require giving up majority ownership of the business.
D. They are only for large multinational companies.
Correct Answer: B
Rationale: Government grants are non-repayable funds that encourage research, innovation, and support small businesses or startups, often with additional resources like training.
What is the primary goal of a sales strategy in nursing technopreneurship?
A. To focus only on social media presence
B. To convert potential clients into paying clients by meeting their needs
C. To reduce the number of services offered
D. To eliminate customer feedback processes
Answer: B
Rationale: Sales strategy focuses on understanding client needs and offering solutions, leading to successful conversion and building long-term trust.
Which is the best example of upselling in a nurse-run clinic?
A. Refusing to serve uninsured patients
B. Suggesting a patient add a nutrition counseling session to their diabetes care plan
C. Giving away free services indefinitely
D. Closing the clinic on weekends
Answer: B
Rationale: Upselling means offering clients additional relevant services that complement their main care plan — this adds value and increases revenue ethically.