This form of long-term debt financing is unsecured and based solely on the borrower’s creditworthiness.
What is a debenture?
It’s when a product is priced super low to enter a market or beat competitors.
What is penetration pricing?
The management approach that integrates environmental and social concerns with business strategy.
What is corporate social responsibility (CSR)?
According to Herzberg, this factor prevents dissatisfaction but does not motivate if improved.
What is a hygiene factor?
This profitability ratio is calculated by dividing net profit before interest and tax by capital employed.
What is the return on capital employed (ROCE)?
In an oversaturated market, companies often resort to this strategy, modifying or enhancing their products to remain competitive.
What is product differentiation?
This Japanese term refers to continuous, incremental improvement across all areas of a firm.
What is Kaizen?
In expectancy theory, this factor measures how strongly someone believes performance will lead to a specific outcome.
What is instrumentality?
This type of budgeting involves setting financial targets for each department based on expected outcomes, encouraging efficiency and accountability.
What is zero-based budgeting?
You're not creating demand — you're capturing it. This approach is what you're using.
What is customer-oriented marketing?
A company uses this strategy when it cuts costs to compete in price wars.
What is cost leadership?
According to Herzberg, giving employees more responsibility and control over their work tasks is known as this.
What is job enrichment?
This measure of profitability compares operating profit to revenue, showing how efficiently a business turns sales into profit before interest and tax.
What is the operating profit margin?
Two competing brands merge their features to create one “power” offering.
What is co-branding?
This occurs when a firm expands operations across different industries, often diluting its core focus.
What is conglomerate diversification?
When an employer formally agrees to conduct negotiations on pay and working conditions with a trade union rather than bargain individually with each worker.
What is Trade union recognition
This investment appraisal technique considers both the time value of money and the project's overall profitability, using a discount rate to evaluate returns.
What is Net Present Value (NPV)?
This marketing approach sells the same product using different branding in different regions.
What is global localization?
This strategic approach redefines an industry’s structure and value chain, creating uncontested market space and new demand.
What is a blue ocean strategy?
This method of workforce planning uses internal data and external market trends to forecast staffing needs, skills gaps, and training requirements.
What is workforce analytics?