Lifestyle Selling
This belief is one of the core foundations that makeup the ideology of National Vision Inc.
What is "We believe everyone deserves to see their best to live their best".
G.D.P. is the abbreviation to this type of learned behavior, that we utilize to create a positive customer experience.
What is Greet - Discover - Preview
True or False: You should recommend based on your own wallet or budget.
What is False.
This is a fact or characteristic of a product that describes it but doesn’t necessarily sell it.
What is a feature.
This term describes the role responsible for managing store flow, guiding associates, and ensuring a smooth customer experience on the salesfloor.
What is floor leadership.
This type of sentence, which is commonly using prompts such as "What, When Where, Tell me" is used to help determine the lifestyle and potential needs of the customer.
What is an Open-Ended Question.
Eye contact, Posture, and this, are the strongest ways you can nonverbally make a customer feel at-ease when they enter your store for their appointment or purchase.
What is a Smile.
Confidently guiding the Customer, using tie phrases, and summarizing their choices helps achieve this outcome.
Closing the Sale
This explains what a product will do for the Customer and adds value to the sale.
What is a benefit.
During this step, the Doctor hands off the Patient to the retail team while sharing product recommendations.
What is the Optical Transition.
This weekly report, distributed to all stores, is a prime example of how your office is performing at Lifestyle, in addition to office experience, which its' survey is sent out 1 week after the customer picks up their product.
What is NPS CSAT Report.
This step sets the expectations for the visit, based on what you've learned from the customer.
What is Preview.
This step is critical in helping the Customer feel confident about their purchase after closing and having a timeline on their product.
What is giving a specific delivery date.
UV protection in lenses is a feature SO THAT it helps prevent this condition.
What are Cataracts.
This term describes when a Floor Leader observes the salesfloor and steps in immediately to support an Associate during a live Customer interaction.
What is real-time coaching.
Hear, Understand, Interpret, Respond, are all components of this communication technique which focuses on verbal and nonverbal communications. This technique is critical in Lifestyle selling for making sure the proper product is being made for the customer.
What is Active Listening.
This key behavior in GDP involves asking questions, listening, and confirming what you've heard.
What is Discover.
To overcome objections, you should do these (2) things
What is show empathy and restate the product benefits.
This must be balanced with value and need to help a Customer decide to buy.
What is the price.
This type of Customer should be prioritized by the Floor Leader for efficient service and faster flow.
What is an Outside RX
We're not order takers in a drive thru! Building rapport with your customer develops this type of conversion, contrary to a transactional conversation!
What is Relational Conversation.
This type of disengagement should leave the customer with positive feelings and trust after completing the sale or task.
What is professional Disengagement.
This phrase should be avoided during the close because it invites hesitation.
What is "Would you like to get these".
Using this technique—Ask, Listen, Link—you connect product features to individual Customer needs.
What is Lifestyle Selling.
This customer is the most important customer at any given time.
What is all of them.