Logos
Global wildlife populations have declined by 69% on average since 1970.
Use of statistics
If the government doesn't get tougher with youth crime, then you could be their next victim, the next home-invasion statistic.
Appeal to fear
The response to the Welcome to Country in Melbourne on Anzac Day made me sad. Sad for our Indigenous; sad that racism still exists; sad for our lack of respect.
Repetition
Used at the start of a persuasive piece to engage the audience.
Starting with a hook
Repetition of a consonant at the beginning of a word to emphasise a key point or idea.
Alliteration
The World Health Organization (WHO) warns climate change is the biggest health threat facing humanity.
Use of an expert
Smart nations are investing in green energy. It's time for us to get with the times or be left behind.
Appeal to be modern and up-to-date
Aboriginal and Torres Strait Islander people endured the Voice referendum not so long ago.
Emotive language OR connotation.
Using punctuation to make certain information stand out to draw attention to it.
Use of bullet points OR use of dashes
Years of erasure, misinformation and political point-scoring at the cost of Indigenous people fuelled their actions.
Rule of three OR tricolon
Last summer, my elderly neighbour collapsed during a heatwave. If we don’t act on climate change, this will become the norm, not the exception.
Anecdote
Through these challenges we have seen the very best Australians had to offer.
Appeal to patriotism
White Australia’s relationship with its First Nations Peoples is a profoundly deep wound that must be healed.
Metaphor
Placing two things side by side to draw attention to their differences.
Use of juxtaposition
The sky was still dark, but 50,000 people gathered, standing in silence at the Shrine of Remembrance, to honour those who served.
Use of imagery
In the town of Bourke, a community-led justice program reduced youth crime by putting Indigenous voices at the centre.
Use of a case-study
Many Indigenous men served in the nation’s military without the same recognition or reward that their white peers received.
Appeal to a sense of justice.
"Ignoring climate change is like ignoring a leaking tap—sooner or later, the flood will come."
Analogy
Used to create an 'us versus them' mentality.
Use of a dichotomy OR using exclusive and inclusive language.
Don’t let climate change heat up the debate—cool heads must prevail.
Pun
What do readers have to be mindful of when facts and figures are used?
That some evidence can be omitted - evidence is selective.
For over 60,000 years, Aboriginal and Torres Strait Islander peoples have cared for this land with deep respect and wisdom.
Appeal to tradition
We celebrate Indigenous culture at football games and in tourism ads—but when Indigenous communities ask to be heard in Parliament, suddenly we say it’s ‘too much’.
Use of irony
Can vary throughout a piece to enhance and emphasise an argument or point.
Tone
You must act now.
Use of an imperative OR use of high modal verb