Visual design
London, ON
UX
SNL
100

What's the HEX value for Canada Life's "Primary" red brand color?

#A0A292
#0AA229
#A2290A
#A20A29

#A20A29

100

What river runs through the city of London, Ontario?

Thames river

100

What's a commonly accepted number of participants for qualitative UX studies, considered to be enough for extracting key insights?

• 5 participants
• 10 participants
• 20 participants

Although there's no magic number, FIVE is a good starting point for getting about 80% of the key insights. The advice is to start small and grow from there if needed.

100

What's the name of this classic SNL skit starring Will Ferrell and Christopher Walken?

More Cowbell

200

Which of these values represents the font-weight for Normal (a.k.a. Regular) text?

• 300
• 400
• 500
• 600

400 is normal
(300 light, 500 medium, 600 semibold)

200

London is often referred to as the “Forest City.” Why?

Because of its abundance of trees and green spaces

200

What's the design principle that prioritizes making information and options visible and easily identifiable for users, rather than forcing them to remember and retrieve information from memory?

Recognition over recall. Interfaces that promote recognition give users extra help in remembering information.

200

What actor used to impersonate Donald Trump on SNL before getting in legal trouble for an on-set accident in 2021?

Alec Baldwin

300

What's the recommended contrast ratio for body copy according to AODA?

For average-sized text, there should be a ratio of 4.5:1 or more. For larger text, the ratio should be 3:1 or more.

300

Which Nobel Prize-winning discovery is associated with researchers at Western University and London’s medical community?

The discovery of insulin

300

What's the technique used to reduce cognitive load by gradually revealing more complex information or features as the user progresses through a user interface?

Progressive disclosure. It helps to keep the main interface simple and ease new users into an application.

300

In "The Californians", what is Stuart's catchphrase?

wwwwhatareyoudoinghere???

400

What's the name of the type of font file that can
contain a wide range of styles, offering greater
flexibility and customization compared to traditional
static fonts?


Typical variables include: height, width, weight, slant

400

What London neighborhood was once a separate village and is now known for its heritage homes and vibrant arts scene?

Wortley Village

400

What's the name of the set of principles that describe how humans perceive visual elements as organized wholes rather than separate parts?

• Prägnanz
• Hygge
• Gestalt
• Bundestag

Gestalt principles explain how our brains naturally group and interpret visual information, making sense of complex scenes by recognizing patterns and relationships.

400

What musical guest famously tore up a photo of the Pope during a 1992 performance?

Sinead O'Connor