PRICING STRATEGY
PITCHING
100

It is the amount of money a customer must pay to obtain a product or service.

Answer: Price

100

The model developed by Simon Sinek that encourages innovators to communicate starting from purpose to method, then offering.

Answer: Golden Circle Framework

200

It involves determining prices by adding a markup percentage to the total cost of production.

Answer: Cost-Plus Pricing

200

This is the core belief or purpose of your business idea—your cause, your reason for doing what you do.

Answer: Why

300

 This pricing strategy sets a low initial price to quickly attract customers and gain market share, often used for healthcare products or services.

Answer: Penetration Pricing

300

This part of the Golden Circle explains the specific actions taken to realize your ‘Why’ and make your solution possible.

Answer: How

400

A strategy where prices are set high initially and lowered over time, often used for new, innovative health technologies or products.

Answer: Price Skimming

400

A short and persuasive speech that explains your nursing business idea or innovation clearly and quickly, usually within 30 to 60 seconds.

Answer: Elevator Pitch

500

This pricing strategy sets a low initial price to quickly attract customers and gain market share, often used for healthcare products or services.

Answer: Penetration Pricing

500

The key element of an elevator pitch that explains the unique benefit your product or service provides to solve a health-related problem.

Answer: Value Proposition