Vikings Personas
This persona is not a fan of football or, necessarily, the Vikings. This persona is a fan of their family and having a good time. Their immediate family members and friends are Vikings fans, and that pulls them into Vikings Nation. But, spoiler alert: their interest in the Vikings has grown the fastest in the last 5 years.
Who is Sally?
He brings joy to countless children when he steps into his second identity as the beloved mascot, Viktor the Viking.
Who is Blair?
(EACH CORRECT ANSWER GIVES YOU 100 POINTS)
These are the eight items that kids receive as part of the welcome kit when their parents register them for the Vikings Kids Club.
Mini foam finger, beanie, pop magnet, travel bag, towel, Viktor building block set, collapsible water bottle, friendship bracelet
This persona is an optimistic and outgoing fan who worships at the Church of the Vikings. The Vikings are a core part of this personas identity and uses their creativity and boldness to show that to others – as well as bring them into the fold.
Who is Ben?
Drafted in 1998, this wide receiver made an immediate impact with his speed and spectacular catches, helping the Vikings to a 15-1 season in his rookie year.
Who is Randy Moss?
This persona is intense and vocal. They come from a long line of Vikings fans (and STMs) and care about winning at all costs…which is something you’ll find out quickly if you sit in front of them.
Who is Wade?
You met her one day after camp, and she told you all about her job helping players and staff get more involved in giving back to the community.
Who is Naomi?
This persona is an enthusiastic, extraordinarily social, FUN, super-fan! Make no mistake, they love football, but rather than concentrating on stats and history, they express that love through fun rituals and socializing with their friends and family.
Who is Patty?
The Vikings used their 2025 first-round pick—24th overall—to draft this Ohio State offensive lineman, a three-year starter at guard who helped the Buckeyes win a national title before shifting to left tackle late in his senior season.
Who is Donovan Jackson?
(MUST NAME TWO EVENTS TO GET THE POINTS - CAN BE ANY VKC EVENT)
These are two (of many more) events that the Vikings Kids Club hosts!
Can be any VKC event like Viktors Birthday, Trick-or-Treat Trail, Post-Game Event, Spring EGGstravaganza, Summer Kickoff, Watch Party, Youth Clinics
This persona has been around the block (our oldest profile). They are well-versed in football and the history of the Vikings. They are looking for entertainment and good times with friends, and appreciate the history and nostalgic value of the game.
Who is Sid?
(MUST GIVE BOTH NAMES TO GET THE POINTS)
They both came to speak to you together one day after camp. She works in partnership activation, and he works in revenue.
Who are Kristin & Max?