Tactics
Increase your brand's visibility when potential customers are searching on Google. Deliver your advertising message to users actively searching for keywords relevant to your business.
Search Engine Marketing
Over 64% of web searches occur on this kind of device
Mobile Phones
How many times people see your ad
Frequency
99% of US Households now subscribe to at least one or more of these.
Streaming services
Tactics can flow between different stages of what, depending on the message and specific strategies employed.
Consumer Journey
Target a custom audience in a relevant location with banner advertising in the open web. Use rich media to ensure even greater interaction with your audience with tools like custom maps, in- banner video and social media sharing.
Display Advertising
Cast a virtual net around key locations and expand the reach of your digital ad campaign.
Smartphones entering the net can be automatically targeted with your display ad to spread awareness to the right people at the right place.
Geofencing
What is it called when you find your customers on the channels they're most likely watching. Enhanced network targeting allows you to make the most of your CTV/OTT budget.
Audience Match
72% of Men and Women in the USA use this website
YouTube
What is a measurable value that demonstrates how effectively an organization, team, or individual is achieving the client's business objectives?
Key Performance Indicator (KPI)
Target an audience who is viewing website content with important keywords for your business. If users are reading about your product or service on another
website, let’s move them over to yours!
Reach potential customers who are actively engaged with relevant content online.
Keyword Targeting
Take advantage of local key points to drive home messaging after the consumer has left the vicinity of your geofence.
Retargeting
What reignites engagement by reconnecting with your audience through refreshed compelling content.
Email Resend
60% of Consumers say they’ve made a purchase as the result of this
Marketing Email / Targeted Email
Name 3 digital tactics for Branding and Awareness
Radio/Streaming Audio
OTT/CTV
YouTube
Capture the attention of your audience while listening to their favorite music or podcast. You can reach your
audience while they are truly engaged and listening. Ads are served to a custom geography and delivered on the most premium platforms in the industry.
Streaming Audio
Take advantage of competitors’ locations to target relevant users and spread awareness of alternatives.
Conquesting
Name 3 metrics to measure targeted emails:
Opens
Quantity
Clicks by Link
Clicks by Device
95% of an advertiser’s message is retained when?
Viewers watch a video
Name 3 digital tactics for Consideration & Evaluation
Display
Pre Roll
Reaching the right audience is essential for
maximizing engagement and driving conversions.
Define your target customer based on demographics, interests, and behaviors and deliver personalized content directly to their inboxes.
Targeted Email
With Geofencing you can continue sharing your message with users for up to how many days--even after they leave the target locations?
30 Days
Drive higher conversion rates with the ability to reach custom households on any web-connected device. This precise targeting uses AI-powered technology to find the most relevant audience on only the highest quality sites and apps.
Addressable Targeting
This digital tactic is growing at an annual rate of 12%
Display Advertising
Name 3 digital tactics for Actions & Conversions
Geofencing
Social
SEM