Quality Gurus & Theories

Tools of Quality

Lean & Six Sigma

Customer Focus & Voice of the Customer (VOC)

Standards and Certifications

100

He is known for his 14 Points for Management and the PDCA cycle.

Who is W. Edwards Deming?

100

This tool, often called a line graph, shows data points over time to monitor trends.

What is a run chart?

100

This Lean principle focuses on identifying and eliminating activities that do not add value.

What is waste elimination?

100

This three-letter acronym stands for understanding what customers need and expect.

What is VOC (Voice of the Customer)?

100

This is the most widely recognized international standard for quality management systems.

What is ISO 9001?

200

This quality guru introduced the concept of “zero defects.”

Who is Philip Crosby?

200

This tool, shaped like a bar graph, helps prioritize issues based on the 80/20 rule

What is a Pareto chart?

200

These are the five phases of the Six Sigma DMAIC methodology.

What are Define, Measure, Analyze, Improve, and Control?

200

This model helps classify customer needs into basic, performance, and excitement categories.

What is the Kano Model?

200

This American award recognizes performance excellence in both private and public organizations.

What is the Malcolm Baldrige National Quality Award?

300

Juran’s trilogy includes Quality Planning, Quality Control, and this.

What is Quality Improvement?

300

This diagram identifies possible causes of a problem, structured like a fish skeleton.

What is a cause-and-effect diagram (or Ishikawa diagram)?

300

The Lean concept of “Kaizen” refers to this.

What is continuous improvement?

300

VOC is most often captured through these three methods: surveys, interviews, and this third common method.

What is focus groups?

300

The ISO 9001 standard follows this continuous improvement cycle.

What is the PDCA (Plan-Do-Check-Act) cycle?

400

This Japanese expert developed the cause-and-effect diagram.

Who is Kaoru Ishikawa?

400

This simple tool is used to record and tally data, often the first step in analysis.

What is a check sheet?

400

This type of diagram is used during the “Analyze” phase to determine root causes of variation.

What is a cause-and-effect (fishbone) diagram?

400

This customer loyalty metric asks, “How likely are you to recommend us to a friend or colleague?”

What is Net Promoter Score (NPS)?

400

This principle of ISO 9001 focuses on putting the customer at the center of quality management.

What is Customer Focus?

500

According to Crosby, this is defined as “conformance to requirements.”

What is quality?

500

This tool distinguishes between common and special cause variation in processes.

What is a control chart?

500

In Lean, these are the seven types of waste known by the acronym TIMWOOD. Name at least 3.

What are Transport, Inventory, Motion, Waiting, Overproduction, Overprocessing, and Defects?

500

In QFD, this structured planning tool translates customer requirements into technical specifications.

What is the House of Quality?

500

In ISO 9001:2015, this concept replaced preventive action and emphasizes managing uncertainty.

What is risk-based thinking?