STC Then & Now
This was the year STC was privatized.
What is 1998?
This CEO launched the cultural transformation and introduced “Employee First.”
Who is Dr. Khaled Biyari?
Between 2013 and 2018, this performance index showed STC making the most dramatic five-year improvement in its history.
What is the Organizational Health Index (OHI)?
STC launched a leadership development center (STC Academy) during its transformation. Which “S” from McKinsey’s 7S Model does this initiative most directly support?
What is “Staff” or “Skills”?
This regulatory shift in 2004 ended STC’s monopoly and forced it to compete in an open market.
What is deregulation of the telecommunications sector in Saudi Arabia?
This role was newly created to show commitment to cultural change and reported directly to the CEO.
What is Head of Culture (Dr. Mohammed Alkabti)?
STC added this core value after realizing internal care was essential to delivering external service.
What is “Employee First”?
Many employees were initially skeptical about STC’s culture change efforts. According to Kotter’s model, which step does this challenge highlight?
What is Step 1: Create a sense of urgency? Acceptable Alternate Answer: Step 4: Communicate the vision for buy-in
What type of change effort is portrayed in the case ?
What is "A Culture Change"
This successor CEO was seen as passionate but was believed to lack some leadership development skills.
Who is Nasser Al Nasser?
These individuals volunteered across all departments to lead change from within and monitor OHI progress.
What are “Health Doctors”?
Despite strong momentum, there was concern that STC’s transformation depended too much on Biyari’s leadership. According to Kotter’s model, what should Al Nasser focus on next to make the change last?
What is Step 8: Anchor new approaches in the culture?