1
What is the objective of the speed boat method?
To understand the most relevant Pains.
Mixing several customer segments into one profile is a mistake:
1.True
2. False
True
Name three main types of customer jobs to be done.
1.Functional jobs.
2.Social jobs.
3.Personal/emotional jobs
Mention Three Kinds of Fit.
1. Problem-Solution Fit (your value proposition addresses those jobs, pains, and gains).
2. Product-Market Fit. (your value proposition is getting traction in the market.)
3. Business Model Fit (your value proposition is profi table and scalable business model.)
What are Pain Relievers?
Pain relievers describe how exactly your products and services alleviate specific customer pains.
What are Customer's Gains?
Gains describe the outcomes and benefits your customers want.
What is desirability?
Whether an idea is attractive to customers.
What are unexpected gains?
These are gains that go beyond customer expectations and desires.
What are Customer Pains ?
Anything that annoys your customers before, during, and after trying to get a job done or simply prevents them from getting a job done.
You need to come up with a pain reliever for every pain you’ve identified in the customer profile
1. True
2. False
False. Great value propositions often focus only on few pains that they alleviate extremely well.
Mention three prototyping principles
Make it visual. /Embrace a beginner's mind. /Don't fall in love withfirst ideas. / Feel comfortable in a liquid state. /Start with lowfidelity. /Iterate, and refine. /Expose your work early. /Seek criticism. /Learn faster by failing early, often and cheaply. / Usecreativity. /Create Shrek models./Track learnings, insights and progress.
Viability refers to...
A business's ability to survive and thrive over the long term, generating enough revenue to cover expenses and achieve its goals.
What does the word SWOT stand for?
Strengths, Weaknesses, Opportunities, Threats.
Feasibility in Business Model is...
a detailed assessment of various factors to determine if the business can be successfully implemented and sustained.
What do Gain creators describe?
Gain creators describe how your products and services create customer gains. They explicitly outline how you intend to produce outcomes and benefits that your customer expects, desires, or would be surprised by, including functional utility, social gains, positive emotions, and cost savings.
How can you tell that your Value Proposition has achieved FIT?
Because your value proposition meets your Customer Profile.
Which of these options is not a JOB in the Customer profile?
A. Do my homework
B. Design solutions
C. Feeling exhausted
D. Take notes
C. Feeling exhausted
What exactly do you do in the tool called RANKING?
Get a deep sense of what is really important to the customer by having him or her prioritize the options in the Customer Map.
Mention the six techniques to GAIN CUSTOMERS' INSIGHTS.
The data detective. /The journalist. /The anthropologist. /The impersonator. /The co-creator./ The scientist.
Offer pain relievers and gain creators that have nothing to do with the pains and gains in the customer profile.
1. Do
2. Don't
2. Don't
There are three kinds of FIT (Paper, Bank and Market).
What is BANK FIT?
It means that your Business Model is profitable.
Define Ad-Libs.
... are short sentences that quickly pinpoint how exactly you are going to create value.
Mention three characteristics of a great Value Proposition.
1.Are embedded in great business models.2.Focus on the jobs, pains, and gains that matter most to customers. 3 Focus on unsatisfied jobs, unresolved pains, and unrealized gains. 4.Target few jobs, pains, and gains, but do so extremely well. 5. Go beyond functional jobs and address emotional and social jobs. 6.Align with how customers measure success. 7.Focus on jobs, pains, and gains that a lot of people have or that some will pay a lot of money for. 8.Differentiate from competition on jobs, pains, and gains that customers care about. 9.Outperform competition substantially on at least one dimension 10.Are difficult to copy
What’s Prototyping?
The practice of building quick, inexpensive, and rough study models to learn about the desirability, feasibility, and viability of alternative value propositions and business models.
What does the lowest anchor represent in the speed boat method?
The most relevant pain.