Real Estate Basics
2025 Market Trends
Keller Williams Real Estate & Culture
100
This organization must be joined to call yourself a REALTOR.
What is NAR (National Association of Realtors)?
100

Keller Williams agents earn passive income through this wealth-building program.

What is profit share?

200

This document transfers ownership from seller to buyer.

What is a deed?

200

Many agents in 2025 are navigating the market changes caused by this major industry lawsuit settlement.

What is the NAR commission lawsuit settlement?

300

This is the amount of money a buyer must bring to closing to finalize a home purchase.

What is the down payment?

300

This KW leadership group is made up of the top 20% of agents in each market center.

What is the ALC (Agent Leadership Council)?

400

This type of loan allows a buyer to purchase a home with less than 20% down, often requiring mortgage insurance.

What is an FHA loan?

400

This generation currently makes up the largest group of first-time homebuyers in 2025.

Who are Millennials?

500

In response to slower sales, many agents are focusing on this business activity that directly generates revenue.

What are dollar-producing activities / lead generation?