Black Box Warning
This federal law governs how health information is handled—and is the reason your media plan can't include PII.
What is HIPAA?
A U.S. judge ruled this company illegally monopolizes both the open-web display ad exchange and publisher ad server markets—handing antitrust regulators a major win.
What is Google
50% of the ad’s pixels must be in view for at least 1 continuous second. for desktop ads
What is viewability standards?
These are two primary types of CM360 ads.
What are Standard and Tracking
This Pharma company spent $35 million airing ads for 1 drug on TV commercials in June
What is AbbVie
Pharma brands must submit these to ensure ad creatives follow FDA guidelines, especially when referencing risk info, indications, or ISI.
What are MLR submissions (Medical/Legal/Regulatory reviews)
This industry trade group develops technical standards, conducts research, and advocates for the digital advertising ecosystem—serving as a key authority on issues like privacy, identity, and programmatic transparency.
What is the IAB (Interactive Advertising Bureau)?
DV’s term for non-human or fraudulent impressions.
What is IVT (Invalid Traffic)?
This type of tag is used in CM360 to track user actions like conversions or site visits.
What is a Floodlight tag?
This acronym refers to content or media that has been reviewed and approved by legal, medical, and regulatory teams.
What is MLR
This is the acronym for the text block that must accompany most branded pharma ads, summarizing key risks and safety information.
What is ISI?
In response to declining traffic from AI-powered search tools, publishers and regulators are exploring this emerging compensation model
What is pay-per-query or pay-per-use
Overuse use of this feature can result in ads being blocked from contextually appropriate content, due to automated misclassification or lack of nuance in language.
What is brand safety keyword blocking?
What is 100kb
When a branded drug reaches this milestone, generic manufacturers can begin producing equivalent versions, often triggering a shift in marketing focus or budget de-prioritization.
What is Loss of Exclusivity
The typical expiration period for a Veeva-approved creative asset is this many months—after which you must resubmit it to MLR.
What is 12 months?
The FTC conditionally approved this $13+ billion merger, requiring that the combined agency must not steer ad spend away from publishers based on their political or ideological viewpoints—unless explicitly requested by advertisers.
What are Omnicom and IPG
This is the formula for block rate
What blocks/requests
Where can you enable or disable third-party verification settings like DoubleVerify at the individual placement level?
What is the Placement settings or Placement properties panel (“Verification” section)?
This unique 10-digit identifier enables pharma advertisers to deliver personalized messaging to individual HCPs across digital platforms using Rx behavior, specialty, and geography.
What is NPI number?
This type of update, often triggered by new clinical data or safety info, forces every team to hit pause on campaigns and refresh ISI and PI across all assets.
What is a label update?
In July 2025, this legacy digital media company officially rebranded to People Inc., spotlighting its flagship brand as it reorganizes around AI-era strategy and human-first publishing.
What is DotDash Meredith
Under which tab in DV can you find the ABS profiles?
What is Programmatic Targeting
When setting up a Floodlight tag, this is required to group multiple tags together.
What is the Activity Group?
This type of digital environment enables pharma advertisers to analyze patient-level data in a privacy-compliant way without sharing raw PII.
What is a Data Clean Room?