What's the Plan stan?
This is the process of creating, communicating, and delivering value to customers.
The "P" that refers to the attributes of a good or service, including its quality, design, and features.
What is Product ?
The marketing function that involves informing, persuading, and reminding customers about a product.
What is promotion?
This is the use of internet and digital technologies to deliver promotional messages to consumers.
What is digital Marketing?
When a store advertises a product at a very low price to attract customers, then tries to sell them a more expensive one, it is called this unethical practice.
What is bait and switch?
This P is the amount of money a customer pays for a product
what is price?
This type of marketing occurs when one business sells to another, such as a company that sells office supplies to other businesses.
What is B2B Marketing?
This type of media allows for two-way communication and sharing of content between users, such as Facebook and Instagram.
What is social media?
This term describes a company's responsibility to conduct business in an honest and transparent manner, going beyond what is legally required.
What is ethical marketing practices?
This is the primary goal of marketing in relation to customer perception of a product.
hint: think of the Velez Rock challenge
What is Building Demand?
This P involves the activities used to inform and persuade customers, such as advertising and Public Relations
What is promotion?
This function of marketing involves gathering, analyzing, and storing information about customers, competitors, and market trends.
What is Marketing Information Management?
This is a federal law that regulates commercial emails and gives recipients the right to opt out.
What is the CAN-SPAM Act?
This occurs when a company charges different customers different prices for the same product without a justifiable reason.
What is price discrimination?
This P refers to the distribution channels and locations where a customer can buy a product.
What is place?
The function of marketing that involves designing, developing, and improving goods and services.
What is product/Service Managment?
This technology affects marketing decisions by allowing personalized, addressable advertising on television screens.
What is connected TV (CTV)?
This is used to describe what happens when a company uses protected original works of authorship, such as music, art, and literary works, without permission.
What is copyright infringement?
A marketing plan is a blueprint for action, and its two main components are the strategy and the..
This element of a marketing plan defines the specific, measurable, achievable, relevant, and time-bound outcomes the company hopes to accomplish.
What are Goals
A form of marketing where consumers trade or sell products to each other, often through online platforms like eBay.
What is Consumer to Consumer C2C Marketing?
When a company uses consumer data to create targeted ads, they must be careful to uphold this ethical principle.
What is privacy?
As a result of practicing significant unethical marketing practices this can be severely damaged and is difficult to restore.
What is a company's public image/ reputation?
This element of a marketing plan defines the specific, measurable, achievable, relevant, and time-bound outcomes the company hopes to accomplish.
Answer: What are marketing goals or objectives?
The four P's of marketing together form this strategic framework.
What is the marketing mix?
This marketing function is responsible for the physical movement of goods and services from producers to consumers.
What is Distribution or Channel Managment?
This type of advertising uses consumer data to deliver personalized messages to specific groups of people based on their interests, location, or Browse history.
What is targeted Advertising?
This federal agency is primarily responsible for preventing deceptive and unfair business practices, including unethical marketing.
What is the FTC (Federal Trade Commission)?