DEFINITIONS
Likes, comments, shares, and reactions on a social media post
What is "Engagement"
He was the first African American to serve as a Justice on the U.S. Supreme Court
Who is Thurgood Marshall
This is a set of rules and processes used by social media platforms to determine what content is shown to users in their feeds
What is "Algorithm"
This person leads and manages our school band
Who is "Mr. Shelton"
An individual with a large audience on social media, often partnering with brands to promote products and services
What is an "Influencer"
She is the current Principal of Thurgood Marshall STEM High School
Who Is Ms. Lewis
This is a coordinated series of social media post, ads, or content designed to achieve a specific goal or promote a product
What is "Campaign"
Who is "Coach Petty"
The information, images, videos, or stories shared on a social media post
What is "Content"
Thurgood Marshall STEM High School was founded in what year
What is 2007
This is content that becomes extremely popular and spreads rapidly across social media platforms
What is "Viral"
He is the head football coach and also teaches geometry
Who is "Coach Wilson"
The process of creating and maintaining a unique image, tone, and identity for a brand or organization on social media
What is "Branding"
Thurgood Marshall High School was formed by merging these two schools
What is Colonel White High School of the Arts and Nettie Lee Roth High School
This is the specific group of people that a business, organization, or individual aims to reach with their marketing, advertising, or messaging
What is "Target Audience"
Who is "Ms. Rose"
The measurement and analysis of social media data, such as engagement rates, website traffic, or conversion rates
What is "Analytics"
He was the first Principal of Thurgood Marshall High School and is the current Superintendent of Dayton Public Schools
Who is Dr. David Lawrence
This is a word or phrase preceded by the "#" symbol used to categorize and make post discoverable on social media
What is "Hashtag"
She helps students access and navigate resources they need to thrive and be successful in high school
Who is "Ms. Myra"