PSU
This is the name of Penn State’s official mascot.
Nittany Lion
Who currently serves as the President of PSAMA?
Kylie Schulz
This is the "4 P’s" framework marketers use when developing strategies.
Product, Price, Place, and Promotion
This TikTok dance went viral in 2020 and was set to K CAMP’s song “Lottery.”
Renegade (and now you have to do it)
How many letters are in the alphabet?
26
How long is THON?
46 hours
Name all 5 divisions of PSAMA
Sales, Sports, Retail, Digital Marketing and Advertising, Analytics
Name the 4 ways marketers tend to segment their audience
Demographic, Geographic, Psychographic, Behavioral
This phrase went viral in 2023 when Kylie Jenner said it while waking up her daughter.
Rise and Shine
How many colors are there in the Google logo?
4
Penn State’s official colors are blue and white, but this third color was originally included.
Pink
What is the all-expense paid trip PSAMA takes every year AND where is it this year?
International Collegiate Conference (ICC) and Chicago, Illinois
This term describes brand exposure gained through unpaid, third-party recognition, such as news articles, customer reviews, social media shares, and influencer endorsements.
Earned media
This 2023 collaboration between two movies broke box office marketing records.
Barbie x Oppenheimer #Barbenheimer
This food combination went viral on TikTok: cottage cheese + this condiment.
Mustard
The famous Penn State White Out tradition began during this football season.
2004
Name 3 conferences that divisions are going to this year
Northeast Intercollegiate Sales Competition (NISC)
National Retail Federation (NRF)
Digital Summit
Penn State Sports Business Conference
A company uses this type of strategy when it sells the same product at different price points to different customers.
Price discrimination
This viral 2013 Oreo tweet during the Super Bowl blackout became a legendary marketing moment.
"You can still dunk in the dark"
What was the first video ever uploaded to YouTube?
Me at the Zoo
Beneath Penn State’s campus, there are approximately this many miles of underground steam tunnels.
7
AMA has more than this many collegiate chapters worldwide
320+
The formula to calculate ROI in marketing is:
(Net Return / Cost of Investment) x 100
When did Musically become TikTok?
2018
What’s the fear of long words called?
Hippopotomonstrosesquipedaliophobia