A
The "S" in the S.M.A.R.T. goals framework stands for:
A) Strategic
B) Specific
C) Systematic
D) Segmented
B) Specific
In STP marketing, the “P” stands for:
A) Positioning
B) Promotion
C) Pricing
D) Packaging
A) Positioning
In marketing, “USP” stands for:
A) Unique Selling Proposition
B) Universal Sales Process
C) Ultimate Strategy Plan
D) Unique Service Platform
A) Unique Selling Proposition
Q4) Cadbury repositioned Dairy Milk with “Kuch Meetha Ho Jaaye” to compete with:
A) Indian sweets
B) Biscuits
C) Ice Creams
D) Noodles
A) Indian sweets
“Har Ghar Kuch Kehta Hai” is the tagline of:
A) Asian Paints
B) Nerolac Paints
C) Berger Paints
D) Dulux
A) Asian Paints
“The Complete Man” is the iconic tagline of:
A) Raymond
B) Park Avenue
C) Van Heusen
D) Peter England
A) Raymond
Which is NOT part of the Product Life Cycle (PLC)?
A) Introduction
B) Growth
C) Expansion
D) Decline
C) Expansion
The launch of the "Maruti Suzuki 800" in the 1980s, which made car ownership accessible to the Indian middle class, is a historic example of:
a) Price Skimming
b) Market Penetration Pricing
c) Value-Based Pricing
d) Optional-Product Pricing
b) Market Penetration Pricing
“Thanda Matlab Coca-Cola” is an example of:
A) Positioning
B) Diversification
C) Market Development
D) Segmentation
A) Positioning
Which of the following is an example of Below-the-Line (BTL) marketing?
A) TV Commercials
B) Print Newspaper Ads
C) Influencer Sponsorships
D) Point-of-Sale Promotions
D) Point-of-Sale Promotions
Which brand is associated with the tagline “Because You’re Worth It”?
A) Maybelline
B) L’Oréal
C) Lakmé
D) Revlon
B) L’Oréal
In the BCG Matrix, products with high market growth but low market share are called:
A) Stars
B) Question Marks
C) Dogs
D) Cash Cows
B) Question Marks
When Amazon suggests “Customers who bought this also bought…”, it is an example of:
A) Cross-Selling
B) Upselling
C) Direct Marketing
D) Penetration Pricing
A) Cross-Selling
When a toothpaste brand also introduces a toothbrush under the same name, it is an example of:
A) Brand Equity
B) Brand Extension
C) Brand Cannibalization
D) Co-Branding
B) Brand Extension
Which pricing strategy involves setting a very high initial price to maximize revenues from segments willing to pay more?
A) Penetration Pricing
B) Price Skimming
C) Psychological Pricing
D) Bundle Pricing
B) Price Skimming
Which of these is an example of a pull strategy?
A) Discounts to wholesalers
B) TV Ads targeting consumers
C) Extra margins to retailers
D) Trade promotions
B) TV Ads targeting consumers
In AIDA model, “A” at the end stands for:
A) Awareness
B) Attraction
C) Action
D) Advantage
C) Action
In PPC (Pay Per Click) advertising, what does CPC stand for?
A) Cost Per Campaign
B) Cost Per Click
C) Clicks Per Conversion
D) Campaign Performance Cost
B) Cost Per Click
When Colgate sells toothpaste, toothbrush, and mouthwash, it is an example of:
A) Product Line
B) Product Mix
C) Product Cannibalization
D) Brand Extension
A) Product Line
Which company owns the "iQOO" smartphone brand in India?
A) Xiaomi
B) Vivo
C) Oppo
D) Realme
B) Vivo
"Minute Maid" fruit juice brand is owned by:
A) PepsiCo
B) Coca-Cola
C) Dabur
D) Parle Agro
B) Coca-Cola
A premium coffee shop sells normal coffee for ₹100 but keeps a ₹250 latte on the menu to make ₹180 cappuccino look reasonable. This is:
A) Decoy Effect
B) Price Skimming
C) Loss Leader Strategy
D) Scarcity
A) Decoy Effect
Spotify offering free streaming with ads, and premium ad-free with payment, is an example of:
A) Freemium Model
B) Psychological Pricing
C) Price Skimming
D) Cross-Selling
A) Freemium Model
A perfume brand sells luxury bottles at extremely high prices, making buyers feel they are of superior quality. This is:
A) Halo Effect
B) Anchoring Effect
C) Decoy Effect
D) Framing
A) Halo Effect
What is the term for “The extra amount a customer is willing to pay for a branded product over a generic one”?
A) Brand Value
B) Brand Equity
C) Brand Positioning
D) Brand Loyalty
B) Brand Equity