Tactics to Influence Individuals
which tactic is this? Appeal that is directed at the individual's rational and intellect because these individuals are thinkers.
Logical appeal
what is principle 1?
problem that needs solving or the goal that is trying to be achieved
understanding
which tactic is this? aimed towards the feelings of other individuals
Emotional Appeal
become genuinely interested in other people
to learn what is at stake and why a solution is needed
digging deep
which tactic is this? Collaboration and seeing what ideas everyone has.
Cooperative Appeal
what is principle 3?
talk in terms of the other person's interest
using tools such as data, stories, and stats to show how your idea is the solution
evidence
which tactic does this fall under? Our language should say "I feel," or "I would be pleased with..."
Emotional Appeal
what is principle 4?
the only way to get the best of an argument is to avoid it
to seek the deal about how to move forward
agreement
Which tactic does this fall under? our language should say "we," "us," and "team"
Cooperative Appeal
what is principle 5?
let the other person do a great deal of the talking
what does UDEA stand for?
Understanding, Digging Deep, Evidence, and Agreement