Marketing Info
Information about marketing trends, new products, competitors activities, and new technology are examples of which type of marketing information?
external
A business with well-planned buildings, effective employee training and careful selection of goods and services does what to its business risk?
Prevents or controls
Promotional activities are used to:
introduce customers to products or services
What are the five artistic design steps that create an effective display and encourage repeat business?
Select merchandise, select type of display, choose a setting, manipulate artistic element, and evaluate completed display
If a meal is $7.85, which is the amount of a 20% tip?
$1.57
As the price of an item increases, demand will
Decrease
A rivalry between two or more businesses to attract limited customer dollars is called a/an:
Competition
Involvement in charitable campaigns, and the sponsorship of special events
publicity
The primary responsibility of the person making business purchases is:
Buying needed goods and services
Identify the value of the variable in the following equation 4(x/2)=16
8
Which system allows businesses to compete actively in the marketplace?
Capitalistic
The purpose of government regulation of business monopolies is to:
protect competition
Which marketing function includes advertising, personal selling, and publicity
promotion
Which form is attached to an invoice for a shipment of incoming goods and is used to record information about the shipment throughout the receiving process?
bill of lading
If an item sells for $14.95 and an employee receives a 20% discount, how much will the employee pay for them?
$11.96
Which is most likely to affect the price of roses?
a large number of rose bushes are killed by disease
Which increases gross domestic product?
improving the use of resources
Which are included in the promotional mix?
Personal selling, advertising, direct marketing, sales promotion, and public relations strategies
An advantage of taking unit inventory is that it:
increases the company's profit margin/provides a detailed list of stocked items
Which instructional method requires a trainee to make quick decisions about a series of hypothetical situations?
Role play situations
Increasing a business's productivity has what positive effect?
it helps the business gain competitive advantage and increase profits
Which motivates a business owner to improve efficiency?
profits
Which is a factor that directly affects the cost of promotion?
Type of media selected
The president of a company has asked employees to make suggestions for a new product the company could develop. This activity involves which step in the product-planning process.
Idea generation
Publicity benefits the business’s promotional plan by:
Extending the business’s advertising budget