organizational structure
macroeconomics
stakeholders
/marketing
External analysis
mix
100

This structure is built around the owner manager and is typical of small
businesses

Entrepreneurial structure

100

This type of market occurs when a business has many different competitors, but each offers a somewhat differentiated product

Monopolistic competition

100

Low Power, High Interest

Keep Informed

100

....in demand as demand rises when the price falls

an expansion in demand

100

explains the relationship between changes in quantity demanded and changes in price.

Price elasticity of demand PED

200

 the organization is divided into departments based on specialized activities

functional 

200

Trade cycles

1.Boom (Expansion)

2.Recession

3.Slump (Depression)

4.Recovery

200

4Ps

Product, place, price , promotion 

200

 If the shift in the demand curve is outward, to the right, such a shift is called

an increase in demand.

200

Lower unit costs may arise from

technological innovations/more efficient use of existing factors of production/lower input prices/a reduction or abolition of an indirect tax

300

split their functions into core (i.e. strategically Important) and non-core activities.


Hollow organisations

300

•Demand and investment start to fall.

•Production slows down.

•Unemployment begins to rise.

Household incomes and consumption decrease

Recession

300

4C

cost, customers, competition,  corporate objectives

300

measures the sensitivity of demand for one good to changes in the price of another good.


XED

300

•XED = 0:

 Goods are independent (unrelated).

400

types of boundaryless organisations

hollow, virtual and modular

400

Porter’s Five Forces

Competitive rivalry
Threat of entry
Threat of substitute products
Bargaining power of customers
Bargaining power of suppliers

400

a high price is set to reflect/create an image of high quality

Perceived quality pricing

400

PED>1 and explain

Relatively elastic A small change in price leads to a larger percentage change in quantity demanded.

400

PED =1                 explain 

Demand changes exactly in proportion to price. Example: If price goes up by 10%, demand falls by 10%. Rare in reality, but useful as a theoretical concept in economics

500

Advantages and disadvantages of  functional structure

(+)similar activities are grouped together, leading to:

– lower costs

– standardization of output/systems, etc.

– people with similar skills being grouped together and so not feeling isolated.

 there is a career path for employees – 

(-)Managers of the functions may try to make decisions to increase their own power or are just in the best interests of their function, rather that working in the best interest of the company overall.

This leads to empire building and conflicts between the functions.

Due to the longer chain of command, decisions will be made more slowly.

This style of structure is not suited to an organisation which is rapidly growing and diversifying

500

lose your turn

sorry

500

AIDA sequence

Awareness, interest, desire, action

500

2-3 examples of situations where the cost of supply increases and the supply curve shifts from S2 to S1 leftward

1.Increase in wages 💵

Increase in raw material costs

Higher taxes

Energy cost increases ⚡

500

If the government sets a minimum price above the equilibrium price (often called a price floor), there will be...

a surplus of supply