Visual Aids
When choosing text for your slide, you should pick a style that is this — so everyone in the audience can easily read it.
What is a readable font?
Blurry or watermarked photos hurt your presentation’s credibility because they make it look like this.
What is unprofessional or poorly prepared?
What is 3 seconds?
Aristotle called the logical means of proving an argument this.
What is logos?
Unlike persuasion, this method uses force, deception, or harm to produce changes in thought or behavior.
What is coercion?
Name one positive reason to use a visual aid.
What is to spark interest, build emotional connections, clarify words, explain abstract ideas, help draw conclusions, or increase understanding?
Why is maintaining enthusiasm about your topic important for ethos?
What is it demonstrates concern for the audience and makes the speaker more engaging and credible?
Why should you be cautious about passing objects around during a speech?
What is it distracts the audience and may be out of sync with your talk?
Description: This persuasive appeal relies on emotions and seeks to evoke feelings and create a connection with the audience.
What is pathos?
The Montana Meth Project used graphic images on billboards to evoke this emotion and persuade young adults.
What is fear?
When speakers rely too heavily on their PowerPoint as their “outline,” they are using their visual aid as this.
What is a crutch?
This type of illustration, such as telling a compelling story about a person affected by an issue, appeals to pathos.
What is a verbal illustration?
According to experts, how long should an audio or video clip usually be to keep it effective?
What is 10–20 seconds?
Description: This persuasive appeal appeals to reason and evidence to support the argument or claim.
What is logos?
Using hand gestures, voice tone, or pace to convey emotion is an example of this type of emotional appeal.
What is nonverbal illustration?
This is the primary purpose of a visual aid in a speech
What is “to add meaningfully to your presentation” or “to support your message”?
Ethos is influenced by first impressions, which linger long after the speech. Give one factor that shapes these impressions.
What is appearance, behavior, confidence, enthusiasm, or opening sentences?
A speaker’s clothing choice can help do this — by reinforcing the message or setting the tone of a speech.
What is strengthen or support the speech’s message?
Description: This persuasive appeal is based on the character or personal qualities of the speaker or writer and is intended to convince the audience based on the speaker's credibility and trustworthiness.
What is ethos?
Errors in reasoning that occur when a speaker fails to use appropriate evidence are called this.
What are fallacies?
Before creating a visual aid, a speaker should consider these three guiding factors to make the best design choices.
What are the message, the medium, and the audience?
This persuasive technique involves using a famous or well-respected person to endorse a product, idea, or cause.
What is celebrity endorsement?
This layout design principle divides your slide into nine sections, highlighting the most visually pleasing points.
What is the rule of thirds?
The most persuasive speeches combine ethos, logos, and pathos because these strategies are considered this.
What is interdependent?
What is the main difference between persuasion and coercion?
What is persuasion relies on reason and ethical appeals, while coercion relies on force, deception, or harm?