The Four Ps
Which objective focuses on letting customers know a product exists and what it does?
Informing
What are the two main types of promotion?
What is Above-the-line and Below-the-line?
What is the main goal of informative advertising?
What is To educate people about a product or service?
What is one advantage and one disadvantage of using television to advertise a product?
What is It reaches a large audience quickly and It can be expensive to produce and air ads?
Which “P” focuses on spreading awareness and communication with consumers?
What is Promotion?
Which objective aims to convince customers to choose one product over a competitor’s?
Persuading
Give one example of above-the-line promotion.
What is TV, radio, billboards, or online ads?
What type of information does informative advertising usually include?
Product features, benefits, and how it works.
What sense does television advertising appeal to besides hearing?
What is Sight — it uses visuals to grab attention?
Which of the four Ps was described as the final one discussed on The Market Mix show?
What is Promotion?
What are the three main objectives of promotion?
What is Informing, Persuading, and Reminding?
Give one example of below-the-line promotion.
What is Personal selling, sales promotions, or publicity?
Why is informative advertising considered the first step in promotion?
What is Because customers need to understand a product before they can be persuaded to buy it?
Why is television considered the best medium for informative advertising?
What is Because it can explain and demonstrate a product clearly using visuals, sound, and narration?
What are the four Ps of marketing
Product, Price, Packaging, and Promotion
What is the goal of the “reminding” objective?
What is To keep a product fresh in customers’ minds and build loyalty?
How did one of the hosts describe above-the-line promotion in a simple way?
What is “You’re going above and beyond to sell the product.”
Name one thing informative advertising may include besides products.
What is Announcements about events, job opportunities, or real estate?
How does television advertising help make a product memorable?
What is Through repeated exposure, catchy jingles, and visuals that stick in people’s minds?
Why is having a good product without promotion like not having a product at all?
What is Because if no one knows about it, no one will buy it?
Besides the main three, name two additional objectives of promotion mentioned in the show.
What is Building a brand image and stimulating demand?
What is the name of both hosts on the Market Mix Tv Show?
What is Jamila Smith and Melissa Blair?
Complete this phrase from the show: “Without informative advertising, your promotion just ______.”
What is “Makes no sense.”
How can TV ads be considered cost-effective despite being expensive to produce?
What is Because they reach millions of people, spreading the cost over a large audience?