Market Research Basics
Market research is the process of gathering information about consumers' needs and preferences.
What is Market Research?
A question that allows for detailed, personal responses.
What is an open-ended question?
What makes a good questionnaire?
Clear, simple questions that are easy to understand.
What is a tally sheet used for?
To record and count responses easily.
What can businesses learn from survey results?
Customer preferences and areas for improvement.
To understand customer needs and improve products or services.
Why do businesses conduct market research?
A question with limited answer choices like Yes/No or multiple choice.
What is a closed-ended question?
Why should questions be clear and simple?
To avoid confusion and get accurate answers.
What does 'frequency' mean in data collection?
The number of times a response occurs.
How can data help improve a product?
By showing what customers like or dislike.
What is the difference between primary and secondary research?
Primary research is collected firsthand; secondary research uses existing data.
Do you like our product? Yes or No.
I an example of a closed question.
What is a leading question?
A question that suggests a particular answer.
What is the most popular answer called?
The mode.
What is a graph used for in market research?
To show data visually for easier understanding.
Surveys, interviews, or observations are all types of .....
Primary research methods.
What do you think about our product?
Is an example of an open question.
Why should you avoid asking personal questions?
They may make respondents uncomfortable or unwilling to answer.
How can you collect data in school?
By asking classmates or using surveys.
What does a pie chart show?
How parts make up a whole, in percentages.
Internet articles, reports, or government publications.
Name the methods of secondary research.
They are easier to analyze and compare.
Why might a business use closed questions in a survey?
What is the purpose of a pilot survey?
To test the questionnaire before full use.
Why is it important to collect accurate data?
To make good business decisions.
What is a bar chart used for?
To compare quantities across categories.