This is the term for the 4 Ps put together.
Marketing Mix
When Old Navy marks down bathing suits in December to bring more shoppers into the store, it’s using this pricing strategy
Discount Pricing
(Draws attention to the product and can be used as a hook to bring in customers who will potentially purchase other items)
Who uses this logo?

UMKC
Oak Park basketball open up on 11/25 against which team?
Ruskin High School
What does ROI stand for?
Return on Investment
When a new video game console launches at a high price to attract early buyers, and the price drops once other systems hit the market, it’s using this pricing strategy.
Skim Pricing
(Setting prices at the highest level that customers are willing to pay and then lowering the price gradually as competitors come in)
Who uses this logo? 
University of Central Missouri
What is the capital city of Canada?
Ottawa
The 4 Ps of Marketing
Price
Product
Place
Promotion
When a new energy drink brand sells its cans for $1 to quickly attract customers, planning to raise the price later to match competitors once people are hooked, it’s using this pricing strategy.
Marketing Penetration Pricing
(Setting prices at a low level in order to attract customers. Once the company has gained a significant market share, the prices may be raised to generate more profits.)
Who uses this logo?
Avila
Which two teams are playing in the World Series?
LA Dodgers and Toronto Blue Jays
When Nike sets the price of its new running shoes close to the prices of similar models from Adidas and Under Armour to stay competitive in the market, it’s using this pricing strategy.
Competitive Pricing
(Takes into account the prices that other companies are charging for similar products or services.)
When a company markets a higher-priced reusable water bottle by highlighting how it will save students money over time compared to disposable bottles, it’s using this pricing strategy.
ROI Pricing
(Setting prices based on the expected return on investment for the customer.)
Who uses this logo?
MCC
Who is preforming tonight at the T Mobile Center?
Playboi Carti
When a bottle of shampoo is priced at $9.99 instead of $10 to make it seem more affordable, the company is using this pricing strategy.
Psychological Pricing:
(This type of pricing strategy takes advantage of the fact that people tend to round down when they see prices that end in .99)
When Apple prices its AirPods Max at $549, emphasizing features like high-quality audio and superior noise cancellation, it’s using this pricing strategy.
Premium Pricing
(Setting prices at a higher level in order to reflect the perceived value of the product.)
Who uses this logo?

Truman State
Today, Kansas City officially celebrated the grand opening and beginning for what major public transit project?
The KC Streetcar Extension