Small
To share God's love through foster care and adoption
What is our mission?
Yes! You can adopt!
What is our value proposition?
Tag Line
What is every child deserves a loving family?
Speed
What is our economic engine?
Build adoption programs that make peoples dreams come true
What is our 1st marketing strategy?
We are children of God serving children of God
What is our identity?
Does it get more kids permanency?
What is our decision prism?
Marketing Voice
What is trust?
Inspire people to adopt where the kids are (AB, Foster, Embryos)
What is our 2nd marketing strategy?
Christian, pro-life, permanency, openness, global impact, and child centric.
What are our core values?
Get referrals and close on them
What is our strategy?
Ministry Style
What is invitational?
"We are fifth."
What are our priorities?
Battle Cry
What is Get more kids adopted! Get more kids permanency!
Remaining faithful to Biblical values, focus on waiting children, spectacular staff.
What are some of our strategic advantages?
Communication that is proactive, face to face, honest and direct, timely, empathetic, hopeful, kind, and accurate
What are our clients' top needs?
To become the nation's leading embryo organization, leader in international adoptions, last stop for kids in FC, and go-to referral for crisis pregnancy centers.
What is our vision?
Creative Collaboration, Yes!, Believe Love, Go above and beyond, We are on your side, Courage, no gossip. Be direct, Open source sharing, and Reflect on feedback
What are our cultural values?
Foster Strategy
What is our future FF include ones calling about other programs today?
Big Holy Audacious God Sized Goals
What is ....
SF: 170 Contracts
Domestic & AiH: 65, 20, 5 RH
Foster: 150 placements
International: 100 matched