Color Theory
The color model used for on-screen digital work, like websites and apps.
What is RGB (Red, Green, Blue)?
The common name for the tiny feet or lines added to the end of a stroke in a letter.
What is a Serif?
The empty space between and around elements in a design.
What is White Space (or Negative Space)?
The raster file format known for its "lossless" compression and support for transparency.
What is PNG (Portable Network Graphics)?
The path the viewer's eye follows across the design.
What is Movement?
A color scheme using colors that are next to each other on the color wheel.
What are Analogous colors?
The vertical distance between two lines of text.
What is Leading?
The Latin placeholder text commonly used in design mockups when the final copy is not yet available.
What is Lorem Ipsum?
The image file type generally used for photographs on the web due to its good compression, but it uses a "lossy" compression method.
What is JPEG (Joint Photographic Experts Group)?
The technique of arranging elements so that they appear to be moving toward or away from a central point or line.
What is Perspective?
The color model used for commercial printing, which includes a key color.
What is CMYK (Cyan, Magenta, Yellow, Key/Black)?
This is the specific adjustment of space between two individual letters.
What is Kerning?
The process of removing the very edge of an image, often used for print to ensure no unprinted edges appear.
What is Bleed?
This common print file format is used for final delivery because it preserves the document's formatting regardless of the application or platform used to view it.
What is PDF (Portable Document Format)?
A guideline suggesting that a composition should be divided into nine equal parts by two equally spaced horizontal and vertical lines.
What is the Rule of Thirds?
These colors are across from each other on the color wheel and provide high contrast.
What are Complementary colors?
A typographic mistake where the last line of a paragraph is left alone at the top of a new column or page.
What is an Orphan?
A term for the small image or icon that appears next to a website's name in a browser tab.
What is a Favicon?
This file type is resolution-independent and can be scaled infinitely without loss of quality.
What is Vector?
This principle involves using variations in scale, color, or shape to direct the viewer's eye to the most important part of the design.
What is Hierarchy (or Emphasis)?
The lightness or darkness of a color.
What is Value (or Tone)?
When the space between letters is uniformly tightened or loosened across a whole word or block of text, this adjustment is made.
What is Tracking?
This refers to the number of pixels per inch in a raster image, commonly set to 300 for high-quality printing.
What is DPI (Dots Per Inch) or PPI (Pixels Per Inch)?
This Adobe file format is commonly used to create multi-page documents like brochures, magazines, and books for print.
What is InDesign Document (or INDD)?
The arrangement of visual elements to imply order, such as text blocks along a common line.
What is Alignment?