branding & promotion
branding is the same as promotion
advrtising answer is false
marketing information management define
the system process of gathering,organizing analyzing and ulillizing market data to make strategic business desision
what is ethics work business
why is ethics important in market information managment
build customer trust,protect consumer ensure legal and regulatory compliance and support to a company's long-term success and reputation.
who the ideal customer
a person who gets the most value from your products or services, is likely to be a repeat buyer, and genuinely appreciates your offerings
What is the primary role of a marketing information system (MIS)
to gather store,analyze and distribute Timely and accurate marketing data ad-decision making
How do you stay motivated, especially during repetitive tasks?
Create a daily plan, use a to-do list, and prioritize your tasks to manage your workload effectively.
Negative Adverstising
use the wrong ads or adverstising
branding and promotion vary, but common examples
True Branding is important across all promotional items, marketing, and advertising associated with the business False "Marketing Promotion Advertising True "Brand image is the image the customer has of a brand False
Describe the different methods used to design marketing research studies.
surveys,interview,focus,group,observation,experiment
What do you do when you have downtime at work?
Use the time to plan your projects, schedule your week or month, or review your professional development plan
"Roll-your-own" ads
Use a candidate's own words to highlight contradictions or gaffes.
What are their demographics, interests, and needs?
age,race,gender,income,and education
Occurs when the researcher has an incorrect idea of the target population.
can you provide an example of a time when you had to take initiative?
An example of taking initiative is when an admin role's digital files were disorganized, so the person organized them to improve efficiency. Another example is when a person noticed that customer wait times at a cafe were long, so they reorganized the coffee prep station to make it faster. Taking initiative means identifying a problem or opportunity and taking action without being told to do so.
timing
Ads run late in a campaign may have less effect on voters who have already made up their minds.
brand guideline
Brand guidelines are a set of rules for a brand's look, feel, and voice to ensure consistency across all platforms. They typically include guidelines for the logo, color palette, typography, and imagery, as well as a consistent brand voice and mission statement. A brand style guide provides clear instructions for creators, ensuring that all materials are aligned and professionally represent the brand.
Marketing research is the function that links consumers to marketers through information.
true
can you describe a time when you faced an ethical dilemma and how you handled it?
The subordinate was torn between the manager's threat of professional ruin and the ethical and legal requirement to avoid fraud.
reduced evaluation
Negative ads can lower voters' evaluations of the targeted candidate, though voters may not change their choice due to persistence in political choices.