SEO & SEM
What is the main goal of SEO?
Improve visibility organically in search results
What does KPI stand for?
Key Performance Indicator
What is the first phase of the Customer Journey?
Awareness
What is innovation in marketing?
Creative use of digital tools to connect with customers
What does PDCA stand for?
Plan, Do, Check, Act
What does SEM stand for?
Search Engine Marketing
What KPI measures speed of customer replies?
Customer service response time
What happens during Conversion?
Customer decides to buy
Why is innovation important?
Builds competitiveness and loyalty
What is the goal of Continuous Improvement?
Constant growth through small changes
How does SEO show websites in results?
By optimizing content so it appears for free
What KPI measures money earned per ad peso?
Return on Advertising Spend (ROAS)
What defines the Retention phase?
The customer becomes loyal
Which trend uses fun game-like elements?
Gamification
What does “Lean” aim to do?
Eliminate non-value activities
What’s an example of SEM?
Launching a YouTube ad campaign
Which social media has professional networking focus?
What is the Advocacy stage?
Recommending the brand to others
Which is a CX trend?
Personalization
What is one benefit of Lean?
Increased productivity
Which factor affects SEO implementation?
Content quality and website structure
What KPI calculates new customer cost?
Customer Acquisition Cost (CAC)
Which indicator measures long-term loyalty?
Retention rate
What tool supports innovation in marketing?
Canva
What is “Define Value” in Lean?
Identifying what truly matters to customers