Marketing Basics
What is marketing?
Process of creating, communicating, and delivering value to customers.
What is a customer need?
Something customers require
(Food, Water, Shelter)
What is the product in the marketing mix?
Goods or services offered to customers.
What is one trend in marketing?
Increased use of social media and digital marketing.
What is the marketing concept?
Focus on customer needs and wants, and deliver value.
What is the primary goal of marketing?
To satisfy customer needs and wants.
What is a customer want?
Something customers desire.
(luxury items)
What is price in the marketing mix?
Amount customers pay for a product.
What is another trend in marketing?
Growing importance of sustainability and social responsibility.
What is market segmentation?
Dividing a market into smaller groups.
What are the 4's of marketing?
Product,Price, Place,Promotion
What is customer satisfaction?
Meeting or exceeding customer expectations.
What is place in the marketing mix?
The location of.
What is influencer marketing?
Partnering with influencers to promote products?
What is the target marketing?
Focusing on a specific segment of the market.
What is the difference between marketing and sales?
Marketing creates awareness and demand, while sales convert leads into customers.
What is customer relationship management?
Strategy for managing and analyzing customer interactions.
What is the role of packaging in the marketing mix?
Protects the product, communicates brand identity, and influences purchasing decisions.
Creating immersive experiences for customers to interact with a brand.
What is the concept of market orientation?
Focus on understanding and meeting customers needs, rather than just selling products.