A
The highest-ranking person in a company who makes key decisions.
CEO
The person who starts and establishes a business.
FOUNDER
A written document explaining a company’s goals and how to achieve them.
BUSINESS PLAN
Other businesses offering similar products or services.
COMPETITION
A new small business, often based on innovation.
START UP
To roughly calculate the amount, value, or cost of something.
ESTIMATE
The specific group of people a company wants to sell to.
TARGET MARKET
A business that aims to make money and help society at the same time.
SOCIAL ENTERPRISE
A person who starts their own business and takes financial risks.
The money a company earns after subtracting costs.
PROFIT
To provide money to help a business start or grow.
FUND
All the income a company makes from sales.
REVENUE
A feature that makes a product or service different from others.
USP (Unique Selling Point)
The difference between revenue and expenditures, showing how much a company earns per sale.
PROFIT MARGIN
When the economy or business is growing fast and doing well.
BOOMING
When prices, sales, or the economy fall quickly and suddenly.
PLUNGES