Basics of Agenda-Setting
What is the main idea of Agenda-Setting?
Media doesn't tell us what to think, but what to think about
Who developed Agenda-Setting Theory?
McCombs & Shaw
What level focusses on which issues are important?
First-Level
If the news talks a lot about climate change, what might the people think?
That climate change is very important
Why is agenda-setting weaker today?
There are many media sources
What does "Agenda" mean in this theory?
A list of important issues
In what year was the theory introduced?
What is second-level agenda-setting?
Choosing how issues are described
Social Media
What is a major criticism of the theory?
Media might follow public interest, not cause it
Who is influenced by the media's agenda?
The audience/public
What kind or research did they use?
Surveys & content analysis
How can politicians use agenda-setting?
By talking about certain issues a lot
Who is less influenced by agenda-setting?
People who already know a lot (background knowledge)
What do we call an issue that gets lots of media attention?
A "salient" issue
How does big coverage of a disaster affect people?
People feel the disaster is urgent or important
What affects the agenda besides journalists?
Algorithms
What must happen for agenda-setting to work
People must see or read the media