Class Quotes
Psychographic characteristics
Graphs
Demographic Characteristics
Types of Supporting Materials
100

Ayomide Adekanmbi's Quote 

"Live by faith" 

100

Beliefs

Statements we hold to be true.

100

Line graphs 

A graph designed to show trends over time.

100

Stereotyping

Generalizing about a group of people and assuming that because a few persons in that group have a characteristic, all of them do.

100

Hypothetical narratives

A story of something that could happen but has not happened yet.

200

Lucy Allmond's Quote 

"Be a rainbow in someone else's cloud".

200

Attitudes

A stable positive or negative response to a person, idea, object, or policy.

200

Bar graph

A graph designed to show the differences between quantities.

200

Totalizing

Taking one characteristic of a group or person and making that the “totality” or sum total of what that person or group is.

200

Define

To set limits on what a word or term means, how the audience should think about it, and/or how you will use it.

300

Madison Burkhalter's Quote 

" Goods things take time".

300

Values

Goals we strive for and what we consider important and desirable.

300

Pie graph

A graph designed to show proportional relationships within sets of data.

300

Audience analysis

Examining and looking at your audience first by its demographic characteristics and then by their internal psychological traits.

300

Stipulated definition

A definition with clearly defined parameters for how the word or term is being used in the context of a speech.

400

Ansley Jadallah's Quote 

"If it doesn't challenge you, it won't change you".

400

Needs

Important deficiencies that we are motivated to fulfill.


400

Pictograph

A graph using iconic symbols to dramatize differences in amounts.

400

Heterogeneous

A mixture of different types of people and demographic characteristics within a group of people.

400

Kinesthetic

Issues related to the movement of the body or physical activity.

500

Sydney Ogden's Quote

"Champions keep playing till they get it right".

500

Psychographic Characteristics

The inner characteristics of the audience; beliefs, attitudes, needs, and values.

500

Diagrams

Drawings or sketches that outline and explain the parts of an object, process, or phenomenon that cannot be readily seen.

500

Homogeneous

A group of people that are very similar in many characteristics.

500

Organic

Feelings or issues related to the inner workings of the body.