WORLDS WEIRDEST PARTNERSHIPS
SPECTACULAR ACQUISITIONS
GROWTH STRATEGY GONE WILD
100

Which unusual partnership actually happened?
A. Ben & Jerry’s teamed with a brewery to make beer
B. Häagen-Dazs partnered with NASA to create space ice cream
C. Magnum partnered with LEGO
D. Cornetto partnered with Apple

A. Ben & Jerry’s teamed with a brewery to make beer

100

Which unlikely acquisition almost happened as an April Fools prank?
A. Microsoft buying LEGO
B. Google buying the world’s biggest fish farm
C. Amazon buying the Atlantic Ocean
D. Netflix buying all rights to “SpongeBob”

B. Google buying the world’s biggest fish farm

100

Which brand once opened 500+ stores in a single year?
A. IKEA
B. Subway
C. LUSH
D. Zara

B. Subway

200

Which company hired pigeons to help with a marketing partnership?
A. Twitter
B. Domino’s Pizza
C. Google
D. DHL

B. Domino’s Pizza

200

What did Procter & Gamble once acquire that became one of its smelliest products?
A. A deodorant brand owned by a rock band
B. A candle company that only made bacon-scented candles
C. A cat-litter brand founded by a rocket engineer
D. A cheese-scented perfume startup

C. A cat-litter brand founded by a rocket engineer

200

Which brand entered a new country by opening a store in a volcano?
A. Starbucks
B. KFC
C. Subway
D. McDonald’s

C. Subway

300

Which surprising pair once partnered to co-develop a smartphone?
A. Nokia & Starbucks
B. BlackBerry & Porsche
C. Sony & Hello Kitty
D. Pepsi & Motorola

B. BlackBerry & Porsche

300

Which food item sparked a multi-billion-dollar acquisition?
A. Peanut butter
B. Donuts
C. Chocolate
D. Hot sauce

D. Hot sauce

300

Which company tested foreign expansion by sending its product into space first?
A. Red Bull
B. Tesla
C. Oreo
D. Samsung

C. Oreo