Expo Experts
At a conference or trade fair, this speaker usually opens the event with a high profile talk that sets the tone and main message.
Keynote speaker
This word is used for a person or company that might become a customer in the future.
Lead
The most important sales day for companies just before Christmas.
Black Friday
This word is used for the final time or date when a task must be completed.
Deadline
Spot it on a construction site or at a lake, but its job description changes completely.
Crane
This document shows the times of presentations and activities during an event.
Agenda
This word describes selling a more expensive version of a product to a customer who already wants to buy something.
Upsell(ing)
This word describes the name, logo, and image of a company in the minds of customers.
Brand
These three letters describe the person at the top of a company who has final responsibility for decisions.
CEO
Whether you are walking your dog or studying a tree, this word might come up in conversation.
Bark
This is the term for the big open space at an event where visitors walk, meet stands, and move between halls.
exhibition area, show floor
This term describes the complete path a customer follows from first contact with a brand to purchase and after sales, often visualised as stages like awareness, consideration and decision.
Customer journey
This two word term describes the group of people a campaign is planned for, for example young professionals in Budapest.
Target audience
This term describes the money a company spends on rent, salaries and services to operate, before making any profit.
Expenses
This could be an organ, or a show up in the name of a famous English city.
Liver
In event planning, this term describes a structured plan for how to react to problems such as power cuts, safety incidents or last minute cancellations, so that operations continue as smoothly as possible.
Contingency plan
This three letter abbreviation describes a system or software where sales teams store information about customers, contacts, and deals.
CRM
These three letters are used for optimising a website so that it appears higher in Google search results.
SEO
This English term describes checking how your results compare to other companies or industry standards, in order to learn and improve performance.
Benchmarking
This language is spoken by the largest number of native speakers in the world and is official in China and Taiwan. (it's also a fruit)
Mandarin
The first event ever organized on the premises of Hungexpo.
Országos Mezőgazdasági Vásár
This three letter abbreviation describes the person who makes the final decision to buy, often inside a larger company, even if others do the research.
DMU (Decision Making Unit)
This term describes all the reasons why customers should choose one product or service over another, often summarised in one clear sentence.
Value proposition
This term describes the act of giving tasks and responsibility to someone else, usually a colleague or team member, while you still keep overall responsibility.
Delegation
This word could fill your plate or shake your speakers, depending on how you pronounce it.
Bass