Media & Communication
Information or entertainment shared through TV, internet, newspapers, or social platforms.
Media
A method used to control or guide someone unfairly.
To manipulate
Support or approval from a public figure in ads.
Endorsement
Unfair preference toward one side.
Bias
A reference to a source used in writing.
Citation
The ability to understand and evaluate media messages.
Media literacy
Appeal to ethics or credibility.
Ethos
Something that spreads rapidly online.
Viral
False or misleading information spread as truth.
Misinformation
A sentence or idea that grabs the reader’s attention.
Hook
Language used to convince or influence someone.
Rhetoric
Appeal to emotions.
Pathos
A company paying to advertise during an event.
Sponsorship
How believable or trustworthy something is.
Credibility
A graphic organizer with sections for Opinion, Reason, Example, and Opinion restated.
OREO organizer
To try to change someone’s mind or actions.
To persuade
Appeal to logic or facts.
Logos
Creating pictures or words that help the audience imagine something.
Imagery
Something proven true.
Fact
The rhythm or beat used in some writing or speech.
Karios
To affect someone’s thoughts, actions, or decisions.
To influence
Doing something just because many other people are doing it.
Bandwagon
The main message an author wants to communicate.
Theme
A personal belief or viewpoint.
Opinion
Step-by-step rules computers follow to solve a problem.
Algorithm