Rhetorical Appeals
An appeal to the audience's emotions, often using vivid language or stories
Pathos
The "environment" or circumstances surrounding a piece of communication.
Rhetorical situation
An appeal to the speaker's credibility, character, or authority.
Ethos
The person who creates and delivers the message.
Rhetor
An appeal to logic and reason, using facts, data, and clear arguments.
Logos
The individuals or groups who receive the message.
The audience
A type of fallacious reasoning that attacks a person's character instead of their argument.
Ad Hominem
The ideas that the speaker intends to communicate to the audience.
Message
The three persuasive appeals identified by Aristotle.
logos, pathos, and ethos
The location where the speech takes place.
Setting