One Card System
Activity Tracking
Ratios
Benchmarks
100

This individual is credited with creating the One Card System.

Who is Al Granum?

100

This is the electronic system used to track activity.

What is CRM?
100

The expected ratio of dials to reaches.

What is 18-32%? 

100
The expected amount of dials an advisor should make daily.

What is 40 dials?

200

This is the device used prior to the electronic CRM system.

What is a shoe box and index cards?
200

This description is used to identify how many meetings are on a rolling 5 day calendar.

What is Meetings Ahead #?

200

The expected phoning ratio of reaches to meetings set.

What is 50%?

200

The amount of meetings ahead an advisor should always be. 

What is 25/11?

300

This is the length of time it took Al Granum's office to write $150M of new business.

What is 12 months?

300

These activities generate points in the One Card System.

What are Qualified Suspects, Meals, Factfinders, Case Opens, and Closing Interviews (Closes)?
300

This ratio is what advisors should expect to keep on their calendar. 

What is 67%?

300

This is the expected amount of Factfinders an advisor in their first year should keep in a month.

What is 25?

400

These three nouns make up the 10:3:1 ratio.

What are Qualified Suspects, Factfinders, and New Households(Clients)?

400

[BLANK] represents meetings on the calendar and [BLANK] represents meetings set on the phone.

What are Made and Set?

400

This is the percentage of Factfinders that should result in a Case Open.

What is 80%?

400

This is the number of Qualified Suspects an advisor should obtain in one week. 

What is 20?

500

This is the city in which Al Granum was a Managing Partner.

What is Chicago, IL?

500

This "new" behavior is completed via a phone confirmation, while this "new" behavior results in a suspect becoming a prospect.

What is New Set versus New Seen?

500

This is the percentage of Case Opens that result in submitting business. 

What is 33%?

500

When referring to "balanced points" this is the blend of "hard points" versus "soft points".

What is 60/40?