Marketing Research Basics
This type of research involves collecting new data for a specific study.
What is Primary Data?
What type of data was collected for a different purpose but is used for your research?
What is Secondary Data?
Which research type studies people’s opinions or attitudes?
What is Attitude Research?
What is a system that collects, stores, and organizes market data?
What is a Database?
What research method focuses on understanding consumer feelings and opinions?
What is Qualitative Research?
This research uses numbers and statistics to analyze data and trends.
What is Quantitative Research?
What type of data is collected just for your study?
What is Primary Data?
What type of research looks at the effectiveness of media like TV and social media?
What is Media Research?
What system helps collect and analyze data to support business decisions?
What is a Marketing Information System?
What refers to the consistency of results over time?
What is Reliability?
This research method focuses on understanding people’s feelings and behaviors, often through interviews.
What is Qualitative Research?
What term describes how accurate your research tool is?
What is Validity?
What is the term for gathering information about the market or competitors?
What is Market Intelligence?
What term means how accurate your research tool is in measuring?
What is Validity?
What process uses past sales to predict future sales?
What is Sales Forecasting?
What method involves watching people without interacting with them?
What is the Observation Method?
What is the process of predicting future sales based on current data?
What is Sales Forecasting?
What type of forecasting predicts future economic conditions?
What is Economic Forecasting?
What predicts future market trends based on current data?
What is Market Forecasting?
What is it called when a group gives feedback about a new product?
What is a Focus Group?
What describes how consistent results are over time?
What is Reliability?
What research method involves a group discussing their opinions about a product?
What is a Focus Group?
What is collecting and analyzing data to help businesses make better decisions?
What is Market Intelligence?
What research method studies how people use different media?
What is Media Research?
What term describes using data collected for a different purpose in your own research?
What is Secondary Data?