PRODUCT KNOWLEDGE
MARKET STRATEGY
COMPETITORS
TIPS&TRICKS
100

TT ring for enhanced fixation;
Small Diameter to fit more anatomies;
Efficient by design  

Wich are 3 advantages of the PRIMA Stem?

100

New customers / multibrand user

Who is the best customer for PRIMA short stem?

100

Stryker-  Perform /ZB- Comprehensive, Arthrex- Apex

Name a competitor and product you will target with PRIMA?

100

SMR Stemless- for Heritage TT Ring and Altivate 135° monoblock

Which 2 other Enovis Extremities products have most in common with PRIMA?

200

To optimise load transfer to the bone / Better visualisation of bone contact after implantation / ease of revision

Why does the PRIMA Stem have an "open" design?

200

PRIMA is unique in that you can sell it to all 5 surgeon traits, Do-ers especially

With reference to the previous presentation, to which of the 5 surgeons traits can we sell PRIMA?

200

Stryker Perform

Metaphyseal fixation. 2 CCD angles available: 135° and 145°; simple porous coating proximally, available in 3 different lengths, Who are we talking about?

200

2 and 3 sizes

Which size Stem is the most commonly implanted?

300

Stem tip rounded and polished to ease insertion and avoid perforation/improve primary fixation.

Why specifically does the PRIMA Stem have an EBM finish?

300

The Prima is compatible with SMR components.  Left field choice would be Altivate- if no glenoid had been implanted.

Thanks to the expansive availability of the ENOVIS portfolio, should the PRIMA stem be deemed unsuitable during a procedure, what brand could be offered as a back up?

300

Zimmer Biomet  Comprehensive

Humeral stems made from Titanium with proximal Porous Plasma Spray designed for enhanced biologic fixation/Metaphyseal Fixation ideal for good bone stock. 4 different stems lengths: Micro, Mini, Standard and Revision. ONLAY design. 135°neck-shaft angle. Who are we talking about?

300

25mm Monoblock 10° W Baseplate

Most commonly used sizes of PRIMA TT Glenoid

400

Size 1 and Size 2 of PRIMA short stem

How many PRIMA stem sizes are the smaller than the smallest SMR Stemless?

400

PRIMA is well placed for both RTSA and TSA, should the market swing back towad TSA, thanks to its bone sparing capability

With the Market trending towards 80% RTSA, why is PRIMA well positioned?

400

Depuy Delta Xtend

Hydroxyapatite (HA) coated titanium alloy for cementless application, available with modular stem. Fixed 155° neck shaft angle, long time Grammont style heritage (10A ODEP). But no evolution since first concept: offering limited versatility to different patient’s anatomies. Who are we talking about?

400

The length is the same


How many mm from a size to another of PRIMA Short stem (in length)?

500

0.5 mm, to enhance stability

How much larger radially is PRIMA short Plus than PRIMA and why?

500

Leveraging on SMR heritage, with particular focus on the TT ring

How can we handle lack of clinical data of PRIMA system?

500

Equinoxe Exactech

Designed to avoid scapular notching, but keeping COR close to glenoid surface (i.e Grammont style, no glenoid lat.). Deltoid wrap increase for implant stability with big humerus lateralization. Classic long stem with distal press-fit and humerus lateralization capability. Peculiar trauma stem design to fix tuberosity. Who are we talking about?

500

78% more accurate in preventing future malpositioning of the implant

Why do we recommend to surgeons to use the IM guide more than the EM guide?