Advertising in 2025
How many ads is a person exposed to per day on average?
8,000
In what year, did streaming video surpass linear television for use?
2023
How many Super Bowl Rings are there on The Fan?
6
How many contacts/touchpoints does it take on average to get a meeting?
8
When looking at the traditional sales funnel, where does digital fit?
Top
Middle
Bottom
How many video plays has Denver Sports gotten this year (January-April)?
29 million!
That's $21,750 in commissions and almost $145,000 in revenue
How many times has KYGO won the Marconi Radio Award for Country Station of the Year?
6
What is the average amount a business should spend on marketing as a percentage of revenue?
8.7%
This is the fastest growing form of Advertising
Short Form Video
Tik Tok/Instagram Reels/O&O
How many podcast streams per month does Denver Sports have on average?
900,000
That's almost $10,000 in commissions and $70,000 of billing per month
How many consecutive books has KOSI been the highest cuming station?
36 (going back to March 2022)
How much more did companies spend in advertising in 2024 than they did in 2017?
82% More
(2017 - 596 Billion)
(2024 - 1.087 Trillion)
What percentage of all US TV ad spending goes to Connected Television?
26.6%
DAILY DOUBLE:
1) How long does the average broadcast tv news watcher watch?
2) Name one of the biggest flaws of META and Google's ad networks and PPC (there are multiple answers here)
1) 6 minutes
2) Click fraud (estimated at 20%), lack of transparency in reporting, ads ending up on low quality sites, rising costs
Denver Sports was ranked this nationally by Barrett Sports Media for best sports radio station in the country?
14
What is the average number of media reps a Small or Medium size Business worked with Pre-Covid? Post-Covid?
Post Covid - 1.7
What percentage of Americans listened to online audio (Spotify, Apple Music, Online Radio Stations)?
75%
On Social Media, this is the largest age group for Denver Sports followers
(Think 25-34, 35-44, etc.)
Conversely, what is radio listener?
Socials - 35-44
Terrestrial Radio - 65-74
This was the first song played on KYGO when it became a country station? Bonus if you know the date.
The Devil Went Down to Georgia
July 7, 1980