V/TO & EOS
V/TO & EOS
2025 -> 2026
Wins, Failures, and Lessons Learned
2026 Big Opportunities
Production Coordinator
100

The company’s one-year revenue target by December 31 is this amount.

What is $1.1 million?

100

“Be pleasantly persistent,” “VEC,” and “No update is an update” are behaviors tied to this core value.

What is Proactive Communication?

100

This marketing channel was the most effective and least expensive for the business in 2025.

What is Local SEO / Google My Business?

100

This gutter style is being added in 2026 to increase credibility, meet partner demand, and serve higher-end projects.

What are half-round gutters (copper and steel)?

100

If a trade partner is asking for schedule updates, this is a key signal that the system is failing.

What is a lack of proactive communication?

200

Delivering more value than promised and sparking emotion for customers defines this core value.

What is Provide a $100 Experience for $20?

200

This is the stated passion that drives the company beyond gutters and revenue.

What is building a great company with great people, processes, and results?

200

Trade partner onboarding failed in 2025 because it relied too heavily on this approach instead of relationship-building.

What is information dumping?

200

Commercial gutters were deprioritized in 2026 primarily because they conflict with this core operating advantage.

What is a volume-based, scalable model?

(Mention 1 big new thin a year)

200

This action helps Rose send invoices faster and reduces late-night operational bottlenecks.

What is proactively collecting photos, notes, and invoices from crews?

300

The company’s 1-year target equals this total number of linear feet or miles of gutters, downspouts, and guards installed.

What is 20 miles or 105,600 LF?

300

The five-year target equals this total distance of gutters, downspouts, or guards installed.

What is 220 miles or 1,161,600 LF?

300

This service offering was identified as the highest-margin, easiest-to-sell, and easiest-to-install product.

What are gutter guards?

300

This opportunity is moving forward slowly because it aligns with existing partners and doesn’t require a full system overhaul.

What is under decking?

300

Handling roughly eight out of ten on-site issues independently defines readiness for this role title.

What is Senior Production Coordinator?

400

This trade-partner unique is demonstrated by setting expectations early, flagging potential delays before they happen, and keeping partners informed so they never have to chase updates or manage our work.

What is Proactive Communication?

400

This trade-partner unique focuses on building long-term, customized working relationships that support a partner’s sales and production teams—rather than treating each gutter job as a one-off transaction.

What is “Not a transaction, a partnership”?

400

The company is shifting from a retail-first model to this primary focus for 2026.

What is being contractor-first and volume-focused?

400

This service was identified as a potential way to create recurring revenue and an upsell path, but only if it doesn’t fall back on Michael.

What is gutter cleaning?

400

JD is predicted to start taking on schedule coordinator roles after how many days of observing / training. 

Hint: Between X-X days

What is 14-21 days?

500

Trade partners are promised this guarantee, with the first project free if expectations are not met.

What is proactive communication and craftsmanship (up to $3,000)?

500

This trade-partner unique means Gutter Galaxy operates with defined roles, systems, and processes that solve partner problems and ensure consistent quality—rather than functioning as a one-man crew.

What is “Built like a business, not just a crew”?

500

This mindset caused the business to drift away from proven strategies in favor of untested ones.

What is prioritizing efficiency over maximizing what already worked?

500

Expanding into Iowa and Wisconsin is attractive for two major reasons.

What is seasonality and regional demand dips?

or 

What is guaranteed revenue from current trade partners?

500

Our re-categorization of roles should allow for this much increase in volume without it breaking.

What is 2.5x in volume? 

What is 510 projects?

What is 22 projects a week or 4 projects a day?