Super Bowl LX
The price of an average :30 second commercial in the Super Bowl game Sunday night?
What is $8 million
There are 8 common characteristics that lead to a successful marketing campaign. This platform covers all 8.
What is radio.
This advertising key refers to the message, sound, visuals, and style of the ad.
What is creative.
You should run this before every new client meeting (or for a CNA of a current client).
What is a Boost Audit.
Dana and John have a cat named...
What is Tav
These two keys to advertising success were accomplished during the Super Bowl?
What is Reach and Creative.
Advertising on 2 platforms increases the ROI that you would achieve by advertising on 1 platform by what percent?
What is 19%.
Mind share equals what?
What is Market share.
Adding AdSync to a radio schedule boosts awareness by what percentage.
What is 63%.
The program Camryn is in at Ohio State.
What is Pre Dental.
"Meal" Diamond singing “Sweet Sandwich Time”…what is the brand?
What is Hellmann’s.
Radio delivers the highest ROI, which is what?
What is 10:1
The number of unique people who hear or see your ad
What is reach
The cumulative number of ad impressions a Content Sponsor will receive across our seven radio stations each month.
What is 28,000 times!
The name of the Glass City Wranglers mascot that Julian dresses up as.
What is Buckets.
Ben Stiller and Benson Boone sing “Bananas”…what is the business they are advertising?
What is Instacart.
This is the percentage of campaigns are on more than 1 platform?
What is 71%
The average number of times a person is exposed to a specific ad over a set time period.
What is frequency.
This metric shows how many users completed a desired action, like filling out a form or making a purchase.
What is a conversion.
Caleb has a sister and Owen has a brother - they both share the same name, what is that name.
What is Boston.
There were roughly how many commercials during the Super Bowl?
What is roughly 55 commercials during the game. Most people have difficulty remembering 10 of them…what are advertisers to do if they are one of the 45 or so that cannot be recalled? Air it again…and again…and again…and again…that’s how it works…great creative, with high reach and frequency, consistently over time.
Name at least 2 of the 8 common characteristics of the best performing local advertising.
What is:
1. Reach your potential customers
2. Influence close to point of purchase
3. Provide local consumer interactions
4. Create emotional connections
5. Build trust and credibility
6. Provide un-skippable engagement
7. Be cost effective
8. Deliver affordable ads quickly
The four keys to advertising success?
What are Reach, Frequency, Consistency and Creative
This paid search tactic puts clients at the top of Google results.
What is SEM.
Paul Spoerl has a company... what is it called?
What is the Entertainment Network.