Color Wheel Basics
This color group includes red, blue, and yellow.
What are primary colors?
These colors create feelings of calm and trust.
What are cool colors?
This is a visual collage that communicates a brand or collection concept.
What is a mood board?
This color scheme uses colors next to each other on the wheel.
What is analogous?
This Adobe software is commonly used to design digital mood boards.
What is Adobe Photoshop?
Orange, green, and purple are examples of these.
What are secondary colors?
Red, orange, and yellow are considered these types of colors.
What are warm colors?
This element ensures a mood board stays visually cohesive.
What is a consistent color palette?
Adding white to a color creates this.
What is a tint?
This online design platform is popular for beginner-friendly mood board creation.
What is Canva?
This is created when you mix a primary and a secondary color.
What are tertiary colors?
This marketing concept explains how colors influence buying decisions.
What is color psychology?
Images, textures, fonts, and this must align for effective branding.
What is the target audience?
Adding black to a color creates this.
What is a shade?
This platform is often used to collect visual inspiration before building a mood board.
What is Pinterest?
This type of color scheme uses only one color in different shades and tints.
This type of color scheme uses only one color in different shades and tints.
A fast-fashion brand might use bright colors to create this feeling in shoppers.
What is urgency or excitement?
Mood boards help marketing teams maintain this across campaigns.
What is brand consistency?
Adding gray to a color creates this.
What is a tone?
Before creating a campaign mood board, marketers must clearly define this group.
What is the target audience?
These colors sit directly opposite each other on the color wheel.
What are complementary colors?
Luxury brands often use black, white, and gold to communicate this.
What is sophistication or exclusivity?
A streetwear mood board might include graffiti, bold fonts, and this type of imagery.
What is urban or cultural imagery?
A brand targeting teens would likely avoid muted colors because they lack this.
Tools & Industry Practice
This marketing goal ensures all visuals, colors, and messaging feel unified.
What is brand identity?