OU FAST FACTS
This lets OU members share something fun or exciting from their weekend and helps keep our agency morale high
What are Selfie Sundays?
This person oversees the agency’s overall vision, leadership, and major decision-making
What is the managing director?
This role serves as the primary liaison between client and internal teams, ensuring scope, timelines, and expectations stay aligned
What are account executives/client experience?
This department defines target audience, positioning, and messaging before any creative work begins
What is Strategy?
This group of people is who the campaign is specifically designed to reach and influence
What is the Target Audience?
This mentorship program connects alumni with current student-professionals to sharpen soft skills and inspire the next generation of industry leaders
What is Freshly Linked?
This process involves presenting ideas and strategies to a potential client in order to win their business
What is pitching?
This team strengthens overall agency performance by managing recruitment, onboarding, alumni engagement, and professional development programming
What is student experience?
This department creates visual storytelling through promotional content, sizzles, BTS footage, and recruitment materials
What is video?
This is the schedule that outlines when content will be posted or executed throughout the campaign
What is a Content Calendar?
To become the best student run communications agency in the country
What is OU Vision Statement?
This payment structure means a client pays the agency a set amount every month instead of paying per project
What is retainer?
This team combines strategic marketing, business development, and operational excellence to expand OU’s client base and keep the agency competitive and top-of-mind
What is Brand Intelligence and Growth?
This department translates strategy into platform-specific execution and optimizes for engagement metrics
What is Social Media?
This document combines research, audience insights, objectives, and messaging to guide the creative team before they begin designing
What is a creative brief?
This is the nickname of the longest standing member of OU
What is JoeU?
This process ensures revenue is generated and sustained by securing new clients and maintaining long-term partnerships
What is business development?
This department captures high-quality content that strengthens brand credibility through intentional visual storytelling
What is Photo?
This team manages external brand perception through earned media and journalist relationships
What is Public Relations?
This central idea guides all creative decisions and keeps the campaign cohesive across platforms
What is a Campaign Concept?
Max, our newest managing director, currently works at this advertising agency
What is Zimmerman?
This document outlines the specific tasks, deliverables, and expectations agreed upon between the agency and the client
What is Scope of Work?
This team translates strategy into cohesive visual systems that maintain brand consistency across deliverables
What is Graphic Design?
This team shapes brand voice, messaging, and storytelling to drive audience connection and engagement
What is Copywriting?
This short sentence clearly explains what action we want the audience to take
What is a Call to Action (CTA)?