This part of a speech grabs the audience’s attention.
What is the hook?
This appeal focuses on credibility and authority.
What is ethos?
Repeating a word or phrase intentionally for emphasis.
What is repetition?
Average speakers should reduce their speed by about this much.
What is 10-15 percent?
“You’re either with us or against us.”
What is false dichotomy?
This statement clearly expresses the speaker’s main claim.
What is thesis?
This appeal uses evidence, reasoning, and logic.
What is logos?
Two opposite ideas placed together for contrast.
What is antithesis?
Gestures should generally stay above this part of the body.
What is the waist?
“He can’t be right about climate change. He didn’t even graduate college.”
What is ad hominem?
If you want your audience to vote, donate, or act, this belongs in your conclusion.
What is a call to action?
The rhetorical appeal most at work in the advertisement above.
What is pathos?
A pattern repeated in reverse order.
What is chiasmus?
The rise and fall of your voice's pitch.
What is cadence?
“What does this mean for us? It means we must act now.”
What is hypophora?
Good speeches must adapt to these two things.
What are the audience and the occasion?
The rhetorical appeal most at work in the advertisement above.
What is logos?
A brief reference to a famous person, text, or event.
What is allusion?
Effective speakers focus on these three things: presence, voice, and this.
What is connection?
“Never be so clever you forget to be kind.”
What is parallelism?
A “complete” speech considers all angles and sounds good, not just on paper, but also…
What is out loud?
The rhetorical appeal most at work in the advertisement above.
What is ethos?
A speaker asks a question and immediately answers it.
What is hypophora?
Audiences remember the middle far less than these parts of the speech.
What are the beginning and the end?
Claiming one small action will inevitably lead to disaster without evidence.
What is slippery slope?