Standardization vs Adaptation
Using the same marketing mix in every country is called what?
Diversity in marketing refers to differences in what types of characteristics?
→ Race, gender, age, ability, religion, etc.
Multicultural marketing targets what kind of groups?
Segmentation divides the market based on what?
What is tokenism?
Name one advantage of adaptation.
Inclusion means what in advertising?
Name one adaptation a brand might make for Hispanic markets.
What is a sociodemographic variable?
What happens when brands stereotype groups?
Why might standardization fail in a multicultural society?
Why was the Dove Real Beauty campaign considered inclusive?
Why might media channel selection differ across segments?
Why is understanding values important in multicultural marketing?
Why must marketers avoid cultural appropriation?
A brand keeps the same ad worldwide but sales drop in Japan. What likely went wrong?
What is a major risk of performative diversity?
Would Lunar New Year-themed menu items be adaptation or standardization?
If targeting Black Gen Z consumers, name one promotional strategy adjustment.
Is it ethical to segment by race? Why or why not?
→ (Open-ended – judged by instructor)