Market/Marketing
marketing activity which allows a business to understand who potential customers are for their products or services
Market Identification
document outlining the marketing goals and strategies to guide marketing decisions
Market Plan
selling a product or service at the right place at the right time
Place
used to segment people according to where they live or work
Geography
A spoon full of what makes the medicine go down.
Sugar
marketing activity which is an organized effort to gather and interpret information about a market to best satisfy customer needs and wants
Market Research
division of the market based on shared characteristics by breaking it down into target markets
Market Segmentation
good or service fulfilling a need or want
Product
statistical data which classify people, such as age, gender, education, ethnic background or income
Demographics
What is the name of the green one-eyed monster in the movie "Monster's Inc."
Mike Wazowski
activities of promoting and selling a product or service to satisfy a customer’s needs or wants
Marketing
tools used to promote products or services to an intended audience
Marketing Channels
research conducted first-hand for the first time by the researcher
Primary Research
marketing aimed at appealing to the entire market without consideration of differences
Mass Marketing
In the movie Cars, Mater takes Lightning McQueen Tractor tipping, what is the name of the big red tractor that watches over the tractors's
Frank
marketing strategy using a combination of tools to sell a product or service to meet consumer wants or needs, also known as the Four Ps which represents product, price, place and promotion
Marketing Mix
long-term results attained through marketing strategies
Marketing Goals
used to segment people according to psychological characteristics, such as attitudes, values or interests
Psychographics
smaller, specific groups used for market segmentation
Target Market
In the animated movie Jungle Book, what does king Louie want from Mowgli
To reveal the secret to making fire or Red Flower
marketing activity which is the process of setting marketing goals and devising a strategy to achieve them to maximize the profits of a product or service
Marketing Planning
method used to achieve marketing goals
Marketing Strategy
informing consumers about the value of a product or service
Promotion
structured research which uses the scientific method and standardized questions to make generalizations and predictions
Quantitative Research
In the animated movie Mulan, what is the name of the Dragon
Mushu